BUZZ BEAT MEDIA

EMERGE Group, a Southeast Asia marketing technology firm specializing in IP and gaming partnerships, is proud to announce its new partnership with Kroma, a Web3 robust infrastructure platform that allows game developers to build from the ground up.

Transitioning from the traditional Web2 to the emerging Web3 domain comes with significant challenges for game developers. However, EMERGE Group and Kroma have recognized this gap and the potential to lead in a new gaming era. As these two industry leaders come together, they aim to onboard more games onto the platform while creating a seamless onboarding experience for game developers.

For EMERGE Group’s strong expertise in Web3 Marketing and go-to-market (GTM) strategies, it will be the Official Game Publishing Partner for Kroma. Meanwhile, Kroma will provide grants to its platform for games onboarded by EMERGE Group. The partnership will see Kroma leverage on EMERGE Group’s extensive network and Web3 marketing expertise to spearhead various initiatives within the Kroma ecosystem.  

“EMERGE Group’s expertise in Web3 marketing and GTM strategies will significantly boost Kroma’s presence in the gaming industry. By leveraging EMERGE’s extensive network and innovative marketing approaches, we aim to attract high-quality games onto the Kroma ecosystem, driving user engagement and adoption. This partnership will accelerate our mission to lead the Web3 gaming space, offering unparalleled support for developers and players,” said TK Taekyu Park, CEO of Kroma.

“EMERGE Group is constantly exploring innovative ways to offer the best gaming experience to our players. Hence, the partnership between EMERGE Group and Kroma signifies a proactive move towards the integration of gaming into the Web3 ecosystem on Kroma. We are truly excited about this new partnership and look forward to onboard our games on Kroma,” said Roy Kek, CEO and Co-Founder of EMERGE Group.

Kroma is a pragmatic, adaptive, and user-friendly Layer 2 solution built on the Superchain. Kroma is the first OP Stack rollup with an active fault proof system utilizing zkEVM. On Kroma, users can enjoy low transaction fees, fast finality and full backing are provided for developers.

In the last few years, EMERGE Group has positioned itself as the leading go-to game publisher for multiple blockchain and gaming ecosystem projects across the industry. Prior to this partnership, EMERGE Group also announced its strategic partnership with TZ Apac as well as with a few other industry giants such as, Immutable Games, Gala Games, Nvir World, Infinite Loop Media with a similar goal of amplifying the development of Web2 and Web3 gaming with its diverse pool of resources.

*Cover Photo/Thumbnail Photo from Emerge Group