BUZZ BEAT MEDIA

For many, a lot of their time are spent watching videos on the Internet, and being subscribers on YouTube has been the norm. Whether you’re looking for a good laugh, researching recent news, or studying a new hobby, YouTube has an endless selection of videos to choose from. It’s no wonder that it has become one of the main sources of entertainment these days, and why being a video content creator is considered a desirable job for this generation.

A lot of the names of such creators are also standing out, and skyrocketing in popularity, and nowadays the lifestyle and profit that comes with their success is something that made becoming a YouTuber a ‘dream job’.

However, this doesn’t at all mean that it’s an easy feat. Like with most things, success in being a YouTuber doesn’t come on a silver platter, and content creators who are regarded well by their subscribers are those who worked hard for the things that they have now as a content creator. They also know that subscribers are a large part of their journey along the way, and that it’s important to maintain a sincere connection with them if they want to stay successful.

Fortunately, there are organic ways to make that subscribe button more tempting to click for your viewers. When you learn to stay consistent with some rules, you may find yourself surely having an audience that are looking forward to your next videos. Of course, as they say, “content is king”, and the quality of what you actually put in your videos matter more than strategies to encourage viewers into subscribing to you, so the first step is really prioritizing the quality of your videos first.

With a multitude of kinds of videos out there, it’s challenging to have a rigid set of rules on what makes your channel worth subscribing. On the other hand, make sure that you also know the don’ts of video content creating—a prime example is overly clickbait-y titles, which are definitely offputting for some and they may want to avoid their channel when they come across it.

One of the don’ts is also throwing aside the little things that actually add value to your content, from your logo down to thumbnails of your videos. While content may be one of the most important parts, it would certainly help to learn some surefire ways to build a professional looking channel that viewers consider as worth coming back to. Here are some steps to help you be more out there and gain more subscribers:

Work on your brand

One of the things that will make people subscribe to you is when they expect something that they will benefit from out of your content. Having a clear conception of what your channel is all about, and branding it well, will do wonders for your YouTube channel.

One of the ways to do so is by focusing on the aesthetic part of your channel, such as your banner and logo or icon. You can get creative with your introduction as well. Think of how you want people to remember your channel by!

Make channel trailer

Another tip is by doing a trailer for your channel, which is all the rage nowadays. It doesn’t even have to be a long trailer, some even only take seconds to watch. Content creators do so by summarizing the videos they’ve done or by showing people a tease of what others can expect from their videos in the future. By doing a minute worth of introduction regarding what people will expect from your channel, they’ll be able to tempted to hover over that subscribe button.

Make a playlist of your videos

Are you aiming to focus on certain topics or planning to make a video series? Luckily, there’s an option on YouTube that allows you to group your videos into a series of playlists. This will let viewers who clicked you for one video smoothly transition for your next ones, and they will be more inclined to subscribe once they see the consistency in your videos!

Make your posting consistent

Speaking of consistency, people also love to watch videos from users that have a schedule that they can look forward to. Doing so feels similar to anticipating the next episode of your favorite television show. It’s a good idea to keep your viewers engaged especially if the content you’re putting out remains to be of quality. It also doesn’t have to be too challenging–by scheduling your content way ahead, you can have your videos posted at a certain time and date for later.

Use keywords

This one may be an overlooked aspect when it comes to building a brand new channel, especially for those who are just starting out. You need to know the importance of using keywords, since it is a general tool that can make you appear in the searches when people are looking for content similar to yours. SEO, or search engine optimization, is a great thing to learn when you want your videos to be more searchable and more present when people are looking for content. By putting the most important or ‘searchable’ words in the title, description, and hashtag of your videos, people can easily find you in relation to the word that you incorporated into your content. Once you familiarize yourself with utilizing keywords, you can also use YouTube analytics to see which of your keywords are successful.

Tell them to subscribe

Everyone does it for a reason–many may genuinely love the content you’re making, so don’t let them scroll by and forget your channel. Take the time to remind them to subscribe to your content and watch more of your videos! You can make it easier for your new viewers by adding an enticing end screen to your channel where they can click the subscribe button or when you can put up your other videos for them to watch. It helps when you can make it look professional and attention-grabbing, too.

*Cover Photo/Thumbnail Photo from Pexels