BUZZ BEAT MEDIA

Having followers on Instagram is something that is considered important for many who aspire to be influencers. This is because social media marketing is a legitimate way of advertising or promoting your business, products or when, generally, you want to share your ideas or daily life. It has a lot of perks since it will increase your visibility and will keep your audiences engaged by the content that you put out on Instagram.

Having a great connection with your followers is a major factor that many strive to have nowadays especially when you want to establish a brand or an image on the Internet.

However, we know that it can be difficult to put yourself out there and expect people to automatically see your content and engage with it. For a lot of people, it takes time and effort, and a lot of trial and error whenever you’re starting out your influencer journey.

It can be particularly tricky especially when there are countless reasons people choose to follow certain people on Instagram. Of course, familiarizing yourself with the platform of your choosing–which is Instagram in this case—and its basics are a must if you want to thrive within its community. In need of tips? Here are most tried and tested way to gain more followers:

1. Make sure your Instagram is presentable

This one is evident–make sure that your Instagram is optimized in a way that it looks attractive enough to gain followers. Little things matter in this case, such as your username and bio. Your username is part of your branding, so make sure that it is relevant and fits how you want to be remembered by your audience. Usually, a simple username is more unforgettable, instead of using too much underscores or numbers.

What you put in your bio also speaks volumes, and one of the ways to make the most of it is by putting in your website or other socials. This way, it is easily visible on your page which lets you drive traffic to your own site as well.

Another way to attract audiences is of course a cohesive feed. It’s all the rage nowadays to make the content you post look pleasant to your followers. By having a cohesive theme and an attractive feed, your viewers have a clear idea of your brand and why they should follow you.

2. Curate a pleasant-looking feed

Another way to attract audiences is, of course, a cohesive feed. It’s all the rage nowadays to make the content you post look pleasant to your followers. Fortunately, there are countless ways to be creative with your visuals–you don’t always have to follow the rules, but it’s a good idea to highlight what your brand is all about. By having a cohesive theme and an attractive feed, your viewers have a clear idea of your brand and why they should follow you.

3. Set goals

It’s not recommended that getting a lot of followers should be the sole end goal of your Instagram. What you would need is a cohesive plan with a firm goal in mind that will make your Instagram worth following in the first place. Make your goal relevant and attainable: an example would be being able to create enough brand awareness for your business, or more traffic to your site.

It is also important to fully examine who you’re marketing to–ask yourself which type of audience would enjoy your content the most. Another goal worth having is shaping the way you present your brand by determining how you want it to look on your feed, since Instagram is very much a visual medium.

4. Know your demographic

It is also important to fully examine who you’re marketing to–ask yourself which type of audience would enjoy your content the most. Are you catering to a certain niche? Is your goal for IG too broad to attract interest? It is important to examine not just your competitors in the field, but what kind of audience you would like to connect with and what their needs or interests are as well.

5. Have a content calendar

Consistency is one of the key factors that will get you the best results if you want more followers on your Instagram. You wouldn’t want people to follow you and then forget about your account since you suddenly stopped posting for a long while. It is recommended that you post at once daily so you can get a good result.

Also, you should make sure that you are posting in a time where people are more active–use analytics to see at what time people are more likely to see your post and make use of that knowledge. However, this shouldn’t be the only focus you should be concerned with–content is still king, and people expect content that are of quality from the people they follow.

One of the way to make things more consistent is by having a content calendar. Schedule your posts ahead, and set deadlines for when you would want them posted. This way, you can keep up with having to post daily and you can work on new content while doing so. Of course, this would take discipline and determination!

6. Collaborate and engage

Being responsive is a great way to exhibit that you value your audience. It’s important to remember that your follower count are not just numbers, they are people who you can connect with, too. You can be responsive by replying to the comments that you receive and being thoughtful in your responses.

You can also create new opportunities for others to engage with what you post, by starting a discussion, asking a question on your caption or Stories, or do a call-to-action such as telling them to tag their friends who can relate to the post.

Another way to get more followers is by associating your brand to others whose values align with yours. Through influencer campaigns, your Instagram account can be promoted and seen by many people.Find opportunities for collaborations and other influencers or brands. This way, your content is exposed to more people who might be interested in the field of which you fall under already.

7. Make use of analytics

One of the things that is a must to learn when it comes to prioritizing your follower growth is learning the algorithm of Instagram. It is also vital to understand what Instagram likes to promote, by focusing on factors such as how interesting your content might be to potential followers based on their previous activity. You can also examine how your account is faring by looking at the insights of your own account, and examining which types of posts get the most reach and likes. 

There are also many tools available online that will let you in on more details about your Instagram account. Another thing that is worth doing is by simply examining your competitors. By doing so, you can get an idea of what content audiences like to see more of and what other brands do to make themselves stand out.

This way, you can utilize what you gather by attempting to copy their weak points and incorporate in your account what they’re doing effectively.

*Cover Photo/Thumbnail Photo from Pexels