Latest Posts

Screenshot

The Significance of Fasting According to the Bible

Screenshot

PUMA LAUNCHES GO WILD PODCAST, FEATURING INSPIRING BRAND AMBASSADORS AND SPOKESPEOPLE THAT HAVE REDEFINED THE GAME

taguig

EMBO residents rejoice as Taguig reopens public facilities following court order

Britney Spears Fragrances Find a New Home with Give Back Beauty

Screenshot

SHARE

The Britney Spears fragrance empire is entering a new era with Give Back Beauty as its new global licensing partner. Effective January 1, 2025, the Italian beauty conglomerate has taken over the creation, development, marketing, and worldwide sales of the pop icon’s celebrated perfume line, previously managed by Revlon.

This strategic move signals an exciting chapter for Spears’ fragrance brand, which has captivated fans for over 18 years.

Image: givebackbeauty.com

Spears, whose perfumes have become a staple in the celebrity fragrance industry, expressed her enthusiasm for the partnership. “My fragrance business has always held a special place in my heart,” she shared. “It’s always been a way for me to connect with my fans, who I love. I’m excited for this new chapter and bringing more beauty into the world with Give Back Beauty, recognized for its admirable and durable ethical standards and social responsibility.”

Image: Photo from Facebook of Britney Spears Fragrances

With a comprehensive plan in place, Give Back Beauty aims to enhance existing product lines while introducing new scents, with the first launch expected in 2026. The brand’s signature fragrances, including Curious, Fantasy, Prerogative, and Circus, will continue to be available as the company expands its reach into new markets.

Image: Photo by Jule Hering/MFGS 2024

Corrado Brondi, Founder and Chairman of Give Back Beauty, described the partnership as an honor. “Through her years of genius music and impeccable performances, Britney has ascended to pop royalty,” he said. “Even in recent years, when Britney focused on projects other than music, she maintains a devoted following. We look forward to rewarding Britney’s supporters with exciting new fragrances.”

Image: givebackbeauty.com

The transition from Revlon, which had held the fragrance license since 2004 through its subsidiary Elizabeth Arden, was solidified through an agreement that included the release of certain intellectual property rights. This also marked the resolution of a previous legal dispute between the two companies, ensuring a smooth transition.

Brondi emphasized that Give Back Beauty’s core values—integrity, social responsibility, and innovation—will drive the brand’s future. “We are looking forward to building on Britney’s legacy, introducing innovations to her product lines, and expanding the brand into new markets globally while ensuring that the spirit and authenticity of her brand remain intact,” he stated.

Image: givebackbeauty.com

Give Back Beauty has built a reputation as a leading force in the beauty industry, managing high-profile fragrance and beauty licenses for brands such as Tommy Hilfiger, Elie Saab, Chopard, and Mercedes-Benz. Its track record of success, along with its commitment to sustainability, positions it as the ideal partner for Spears’ iconic fragrance line.

Image: Photo from Instagram of britneyspearsfragrances/givebackbeauty.com

The company’s Indie & Talent division, which has helped launch celebrity-backed brands like Florence by Mills and Blake Brown, will play a pivotal role in shaping the future of Britney Spears fragrances. With its robust distribution network spanning over 130 countries, Give Back Beauty is well-equipped to propel the brand to new heights.

As the partnership takes shape, fans can anticipate a fresh wave of innovative and ethically-produced fragrances, reinforcing Britney Spears’ lasting influence in the beauty world.

*Cover Photo/Thumbnail Photo from givebackbeauty.com

RELATED ARTICLES

Screenshot

The Significance of Fasting According to the Bible

Fasting holds a significant place in the Bible, not just as a physical practice, but as a powerful spiritual discipline. It is often seen as...
Screenshot

PUMA LAUNCHES GO WILD PODCAST, FEATURING INSPIRING BRAND AMBASSADORS AND SPOKESPEOPLE THAT HAVE REDEFINED THE GAME

Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted...
taguig

EMBO residents rejoice as Taguig reopens public facilities following court order

Residents of the 10 EMBO barangays rejoiced on Monday as the Taguig City Government reopened long-inaccessible public facilities—including health centers, day care centers, and multi-purpose...
Screenshot

Why Does God Allow Tests and Trials in the Lives of Christians?

The Christian life is often described as a journey of faith, one that is filled with both triumphs and challenges. Among the trials and hardships...
blockchain 3

Philippine Blockchain Week 2025: A Game-Changer for the Future of Technology and Innovation

The future of blockchain technology takes center stage at the much-anticipated Philippine Blockchain Week (PBW), set to take place from June 10 to 11, 2025...
bike 1

MPT DriveHub cycling team triumphs at the MPTC Tour of Luzon 2025

The MPT DriveHub Cycling Team has officially arrived on the cycling scene, and what a debut it was! Competing against 16 other formidable racing squads...
Screenshot

The Significance of Fasting According to the Bible

Fasting holds a significant place in the Bible, not just as a physical practice, but as a powerful spiritual discipline. It is often seen as...
Screenshot

PUMA LAUNCHES GO WILD PODCAST, FEATURING INSPIRING BRAND AMBASSADORS AND SPOKESPEOPLE THAT HAVE REDEFINED THE GAME

Global sports company PUMA launches the ‘Go Wild Podcast’ as the brand continues to amplify its ‘Go Wild’ philosophy. The first initial episodes are hosted...
taguig

EMBO residents rejoice as Taguig reopens public facilities following court order

Residents of the 10 EMBO barangays rejoiced on Monday as the Taguig City Government reopened long-inaccessible public facilities—including health centers, day care centers, and multi-purpose...

Don't Miss

met gala 2

The Biggest Highlights from This Year’s Met Gala

Screenshot

Netflix’s Wednesday Announces Premiere Date and New Cast Members

justin bieber

Justin Bieber Reflects on Faith, Says God Has a Purpose for His Life

Screenshot

Rachel Zegler, Shakira, and More Spark Buzz in the Early Rumored Guest List for Met Gala 2025