BUZZ BEAT MEDIA

Celebrity stylist and former fashion editor Liz Uy has officially launched her own clothing brand, BYLZ, marking a significant milestone in her illustrious career. The debut collection, available exclusively on Lazada starting August 2, features 28 versatile pieces that blend elevated essentials with timeless basics, all designed to cater to the modern Filipina.

BYLZ, pronounced “By Liz,” reflects Liz’s signature style, showcasing a carefully curated selection of wardrobe staples and statement items that promise to remain fashionable for years to come. The collection includes oversized structured blazers in various colors, a nod to Liz’s love for this classic piece, which she describes as a daily essential for shoots, dinners, and events.

“They effortlessly convey chic sophistication,” Liz stated in a press release. Alongside the blazers, the collection features a classic black dress, which Liz believes offers timeless elegance, elevating any look to appear effortlessly luxe.

The partnership with Lazada is a strategic move for Liz, who aims to revolutionize the online fashion industry in the Philippines. She expressed her gratitude for collaborating with a platform that understands customer needs, allowing her to co-create a shopping experience that aligns with her vision.

“Launching BYLZ with Lazada has been so easy and incredibly cost and time-efficient,” she noted, highlighting the innovative features of the platform, such as livestreaming and exclusive brand memberships.

Lazada’s commitment to supporting local entrepreneurs is evident in this collaboration. Carlos Barrera, CEO of Lazada Philippines, emphasized the importance of homegrown brands like BYLZ, stating, “This thriving marketplace is exactly why we’re focused on continuously building LazLook as the fashion destination for quality assortment, best price, and an unparalleled customer experience.” The partnership not only showcases Liz’s creative talent but also reinforces Lazada’s dedication to empowering Filipino entrepreneurs.

The launch of BYLZ comes at a time when online shopping continues to grow in popularity, particularly in the fashion sector. With the pandemic accelerating the shift towards e-commerce, Liz’s collection is poised to attract a diverse audience, from fashion enthusiasts looking to build their wardrobes to professionals seeking practical office-to-evening wear. The collection’s versatility is a key selling point, as it allows customers to mix and match pieces for various occasions.

As a well-respected figure in the fashion industry, Liz Uy brings a wealth of experience and insight to her brand. Her background as a stylist and editor has equipped her with a keen understanding of fashion trends and consumer preferences. This expertise is evident in the thoughtful design of BYLZ, which aims to empower women to express their individuality through style.

In addition to the stylish offerings, Liz’s personal journey adds an inspiring layer to the brand. Since announcing her marriage to Raymond Racaza in December 2020 and becoming a mother to two children, Liz has balanced her family life with her passion for fashion. This balance is reflected in her designs, which cater to the modern woman who values both style and practicality.

As the fashion community eagerly embraces BYLZ, Liz Uy is set to make a significant impact on the Philippine fashion landscape. With her unique vision and dedication to quality, BYLZ promises to become a go-to brand for those seeking chic, timeless pieces that elevate their everyday wardrobe. The launch of BYLZ not only marks the beginning of an exciting new chapter for Liz but also highlights the growing potential of Filipino fashion in the global market.

*Cover Photo/Thumbnail Photo from Instagram BYLZstyle