Meghan Markle Launches New Instagram Shop

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Meghan Markle, the Duchess of Sussex, has made her first foray into the world of curated online shopping with the launch of her new Instagram shop. This latest venture, which aligns with her personal brand and lifestyle aspirations, showcases a collection of products Meghan endorses, many of which reflect her style and ethos.
The shop is hosted on a platform called ShopMy, where Meghanâs followers can access a range of handpicked items from high-end brands like Saint Laurent, Reformation, J Crew, and Heidi Merrick. The shopâs launch comes in anticipation of Meghanâs upcoming lifestyle brand, “As Ever,” a rebrand of her previous project, American Riviera Orchard..Â
Here are five items currently available through Meghan’s Instagram shop:
1. Heidi Merrick “Windsor” Gown
This elegant, sleeveless dress from Heidi Merrick’s collection features a classic design with a contemporary twist. The gown, named after Windsor, is perfect for formal occasions and showcases Meghan’s affinity for sophisticated, timeless fashion.
2. Saint Laurent Tan Mules
A staple in Meghan’s wardrobe, these tan sandals from Saint Laurent are stylish yet comfortable. The mules are designed with a minimalist aesthetic, making them versatile for both casual and semi-formal outfits. Their high price point reflects their luxury branding and craftsmanship.
3. Maya Brenner “The Happiness Retreat” Necklace
This delicate necklace from designer Maya Brenner is a signature piece that adds a subtle yet refined touch to any outfit. With its simple charm, the necklace embodies Meghanâs love for understated elegance, making it a perfect gift or personal accessory.
4. 14k Yellow Gold “Royal Signet Studs” Earrings
These 14k yellow gold earrings, called “Royal Signet Studs,” are a nod to Meghan’s royal past. With their clean design, they can easily transition from day to night, offering a touch of luxury to any look.
5. White Linen Shirt
A classic wardrobe staple, this white linen shirt is ideal for warm weather and casual outings. It reflects Meghanâs preference for light, breathable fabrics that suit her California lifestyle. Its simple yet refined design ensures it can be paired with both jeans and more formal attire.
6. Black Wool Blazer
A structured yet stylish black wool blazer is a perfect addition to any wardrobe, providing a sleek look for both professional and casual settings. Meghanâs version is tailored for a modern, polished silhouette.
These items are part of Meghanâs curated selection that resonates with her signature California-chic style. Each product chosen for the shop is high quality and timeless, reinforcing the Duchessâs personal brand that emphasizes luxury, simplicity, and sustainability.
While some have criticized Meghan for monetizing her brand, especially after her departure from royal duties, it seems that this new venture could be another significant step in building her lifestyle empire. As she prepares for the official launch of “As Ever,” itâs clear that her commercial activities are rapidly gaining momentum.
*Cover Photo/Thumbnail Photo from The Independent
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