BUZZ BEAT MEDIA

Penshoppe, a leading lifestyle brand in the Philippines, has unveiled its newest endorsers, the popular P-Pop girl group BINI, during a grand launch event at The Fifth at Rockwell today, October 16, 2023. This momentous event marked the beginning of Penshoppe’s latest campaign, “Be Your Own Icon,” which encourages individuals to confidently express their unique styles and stories.

Penshoppe’s vision is to inspire and empower individuals to be the best versions of themselves. By
collaborating with BINI, one of the biggest names in Philippine pop culture today, Penshoppe aims to
solidify its position as a brand that shapes culture and inspires self-expression. “BINI not only exemplifies
our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Brand Director for Penshoppe.

As a distinguished brand in the Philippine fashion landscape, Penshoppe has established itself through its unwavering commitment to quality and design. Customer validation consistently highlights their
outstanding craftsmanship and aesthetic appeal, ensuring that the brand meets and exceeds customer
expectations. This dedication fosters strong loyalty, making Penshoppe the preferred choice for
individuals seeking style that resonates with their personal narratives.

The “Be Your Own Icon” campaign serves as a call to action, urging customers to embrace their
individuality and stand out by being unapologetically themselves. The event features an exciting cityscape skyline backdrop, representing the iconic future Penshoppe envisions for its audience. The launch will also showcase the Q4 Iconic Collection, a range of elevated pieces designed for those who wish to turn heads and express themselves with confidence.

Attendees, including members of the press, business partners, and Club Penshoppe members, experienced a vibrant program featuring a fashion show and an exclusive performance by BINI, including a sneak peek of their latest music video.

The extravagant launch event was just the beginning of Penshoppe’s big push for the “Be Your Own Icon” movement. To continue the hype, a new track from BINI has been released in tandem with the event.

The new song which is set to become another trending hit from the group is the new anthem of Penshoppe which encapsulates and reflects what the brand stands for. Loyal and new customers, as well as fans of BINI, can now share in the experience as the new collections and photos of BINI will be featured in Penshoppe stores nationwide. A music video showcasing the collaboration will also be released on October 20.

“Penshoppe continues to lead and influence culture, and our partnership with BINI is a testament to that
commitment,” said Cisco Droege, Chief Product Officer at Penshoppe Group. “With a deep understanding of our customers and innovative global practices, we empower individuals to express themselves stylishly and accessibly.”

As part of the long-term partnership between Penshoppe and BINI, customers can look forward to
interactive activities, including a dance challenge and the launch of two exciting scent lines—Juicy
Tropics and Unleashed—dubbed the Binilicious Scents.

For more information on the event, the new collection, and upcoming collaborations, follow Penshoppe on social media using the hashtags #PENSHOPPExBINI and #BeYourOwnIcon.

*All Photos from Penshoppe