Latest Posts

bible 9

Learning from Stephen, The First Christian Martyr

kirk 2

What Tobias and Sarah Teach Us About Love, Trust, and Commitment

kirk 3

We Don’t Replace Him, We Continue His Work: A Christian on Kirk’s Influence

Shay Mitchell signs on as OGX’s First-ever Global Ambassador in Bold New Beauty Campaign

Screenshot

SHARE

April 2025 marks a significant chapter in beauty and haircare, as OGX unveils actress and entrepreneur Shay Mitchell as its first-ever global brand ambassador. Known for her standout roles in Pretty Little Liars and You, Mitchell steps into the spotlight for OGX’s new campaign as “The Fixer”—a character created to tackle hair damage with precision, style, and a touch of cinematic flair.

Image: Photo from OGX

The campaign supports the launch of OGX’s latest innovation: the Bond Protein Repair Collection. This science-backed line is designed to deliver effective, affordable solutions for everyday hair damage. With Mitchell at the forefront, the brand aims to offer real answers to real hair problems—from excessive heat styling to the effects of coloring and environmental stress.

Image: Photo from OGX

Mitchell, who regularly undergoes multiple hair transformations for her roles and photo shoots, shared how personal this campaign feels. “My life is busy, and my hair goes through a lot,” she said. “OGX products keep my hair healthy, shiny, and protected.” Her new role as The Fixer aligns seamlessly with her own beauty journey—dealing with the common struggles of maintaining hair health in a fast-paced lifestyle.

Image: Photo from OGX

The Fixer campaign is OGX’s first 360° effort that spans television, digital platforms, social media, and in-store activations. The centerpiece? A sleek, stylized ad where Mitchell takes on the persona of an expert investigating “hair crimes” and offering fast, practical fixes. Whether it’s heat-damaged strands or bleach-induced breakage, The Fixer is on the case.

Image: Photo from OGX

Alongside Mitchell, trichologist Abbey Yung plays a vital role in educating viewers about the science behind hair health. Yung’s expertise ensures the campaign isn’t just about beauty—it’s also informative. Together, the duo highlights how OGX is redefining haircare by merging science with approachability.

Image: Photo from OGX

At the core of the campaign is the OGX Bond Protein Repair Collection, a seven-piece set built to strengthen and revive damaged hair from the inside out. Key offerings include the Protein Repair Shampoo and Conditioner, a 1-Minute Treatment Mask, a pre-shampoo bonding cream, and the much-hyped 450°F Heat Protect Spray. This continuous mist not only shields strands from high-heat tools but also leaves hair feeling light and conditioned—perfect for on-the-go styling.

“Eight in ten people struggle with hair damage,” said Andrew Stanleick, President of Skin Health & Beauty at Kenvue, OGX’s parent company. “Our mission is to deliver real, effective repair solutions that lead with science. Partnering with Shay helps bring that mission to life.”

Image: Photo from OGX

For Mitchell, the collaboration doesn’t end with commercials. She’ll also be active on social media, showcasing how OGX products integrate into her daily routine. From hectic shoots to quiet moments at home with her daughters, she remains a relatable figure for many.

This bold new campaign not only elevates OGX’s product offerings—it positions the brand as a leader in accessible, results-driven haircare. With Shay Mitchell leading the charge, healthy hair has never looked more stylish.

*Cover Photo/Thumbnail Photo from OGX

RELATED ARTICLES

bible 9

Learning from Stephen, The First Christian Martyr

The life of Stephen, recorded in the book of Acts, offers us more than just the story of the first Christian martyr—it presents a powerful...
kirk 2

What Tobias and Sarah Teach Us About Love, Trust, and Commitment

Love is one of the most celebrated themes in Scripture, not just as an emotion but as a covenant rooted in God’s design. Among the...
kirk 3

We Don’t Replace Him, We Continue His Work: A Christian on Kirk’s Influence

The Christian journey is not about exalting personalities, but about carrying forward the mission of Christ through those who inspire us. When we reflect on...
tech 1

Canva Launches Unprecedented World Tour toUnlock Design Skills in 1M People in 30+ Countries

Canva, the world’s leading visual communication platform used by more than 240 million people monthly, today announced the Canva World Tour, a global learning movement...
taguig 1

𝐓aguig City Inaugurates 2nd Taguig Manpower Training & Assessment Center Building

Taguig City inaugurated its second Manpower Training and Assessment Center (TMTC) in Barangay Lower Bicutan on October 6, strengthening its programs for skills development, livelihood,...
taguig 2

𝐓aguig Distributes Emergency Go-Bags to Boost School Disaster Preparedness

Taguig City has distributed Emergency Go-Bags to 52 public schools to boost disaster preparedness and ensure that teachers and students are ready to respond in...
bible 9

Learning from Stephen, The First Christian Martyr

The life of Stephen, recorded in the book of Acts, offers us more than just the story of the first Christian martyr—it presents a powerful...
kirk 2

What Tobias and Sarah Teach Us About Love, Trust, and Commitment

Love is one of the most celebrated themes in Scripture, not just as an emotion but as a covenant rooted in God’s design. Among the...
kirk 3

We Don’t Replace Him, We Continue His Work: A Christian on Kirk’s Influence

The Christian journey is not about exalting personalities, but about carrying forward the mission of Christ through those who inspire us. When we reflect on...

Don't Miss

singer 3

Rapper Tom MacDonald Releases Charlie Kirk Tribute Track

trump final

Testimony of Faith and Perseverance at Trump’s Religious Liberty Event

kirk 3

Famous Faces Share Reactions to Charlie Kirk’s Death

kirk 3

Pastors, Vloggers, & Podcasters Pay tribute to Charlie Kirk