Latest Posts

Screen Shot 2025-10-30 at 5.37.33 PM

COVERAGE: Canva Asia-Pacific Press Summit: Unveiling Our Next Chapter

tech 1

Adulting 101: Why Understanding Your Credit Report Should Start in Your 20s

gaming 1

Sid Meier’s Civilization VII Update Check-In

Shay Mitchell signs on as OGX’s First-ever Global Ambassador in Bold New Beauty Campaign

Screenshot

SHARE

April 2025 marks a significant chapter in beauty and haircare, as OGX unveils actress and entrepreneur Shay Mitchell as its first-ever global brand ambassador. Known for her standout roles in Pretty Little Liars and You, Mitchell steps into the spotlight for OGX’s new campaign as “The Fixer”—a character created to tackle hair damage with precision, style, and a touch of cinematic flair.

Image: Photo from OGX

The campaign supports the launch of OGX’s latest innovation: the Bond Protein Repair Collection. This science-backed line is designed to deliver effective, affordable solutions for everyday hair damage. With Mitchell at the forefront, the brand aims to offer real answers to real hair problems—from excessive heat styling to the effects of coloring and environmental stress.

Image: Photo from OGX

Mitchell, who regularly undergoes multiple hair transformations for her roles and photo shoots, shared how personal this campaign feels. “My life is busy, and my hair goes through a lot,” she said. “OGX products keep my hair healthy, shiny, and protected.” Her new role as The Fixer aligns seamlessly with her own beauty journey—dealing with the common struggles of maintaining hair health in a fast-paced lifestyle.

Image: Photo from OGX

The Fixer campaign is OGX’s first 360° effort that spans television, digital platforms, social media, and in-store activations. The centerpiece? A sleek, stylized ad where Mitchell takes on the persona of an expert investigating “hair crimes” and offering fast, practical fixes. Whether it’s heat-damaged strands or bleach-induced breakage, The Fixer is on the case.

Image: Photo from OGX

Alongside Mitchell, trichologist Abbey Yung plays a vital role in educating viewers about the science behind hair health. Yung’s expertise ensures the campaign isn’t just about beauty—it’s also informative. Together, the duo highlights how OGX is redefining haircare by merging science with approachability.

Image: Photo from OGX

At the core of the campaign is the OGX Bond Protein Repair Collection, a seven-piece set built to strengthen and revive damaged hair from the inside out. Key offerings include the Protein Repair Shampoo and Conditioner, a 1-Minute Treatment Mask, a pre-shampoo bonding cream, and the much-hyped 450°F Heat Protect Spray. This continuous mist not only shields strands from high-heat tools but also leaves hair feeling light and conditioned—perfect for on-the-go styling.

“Eight in ten people struggle with hair damage,” said Andrew Stanleick, President of Skin Health & Beauty at Kenvue, OGX’s parent company. “Our mission is to deliver real, effective repair solutions that lead with science. Partnering with Shay helps bring that mission to life.”

Image: Photo from OGX

For Mitchell, the collaboration doesn’t end with commercials. She’ll also be active on social media, showcasing how OGX products integrate into her daily routine. From hectic shoots to quiet moments at home with her daughters, she remains a relatable figure for many.

This bold new campaign not only elevates OGX’s product offerings—it positions the brand as a leader in accessible, results-driven haircare. With Shay Mitchell leading the charge, healthy hair has never looked more stylish.

*Cover Photo/Thumbnail Photo from OGX

RELATED ARTICLES

Screen Shot 2025-10-30 at 5.37.33 PM

COVERAGE: Canva Asia-Pacific Press Summit: Unveiling Our Next Chapter

The world of creativity and design just entered a bold new era. At the recently concluded Canva Asia-Pacific Press Summit, the global design platform officially...
tech 1

Adulting 101: Why Understanding Your Credit Report Should Start in Your 20s

There comes a moment in every young adult’s life when “adulting” becomes real. It is not just about getting that first job or paying rent....
gaming 1

Sid Meier’s Civilization VII Update Check-In

Firaxis published an Update Check-In article outlining some exciting updates coming soon to Sid Meier’s Civilization VII.   Update 1.3.0 arrives next week and is...
bible 8

Defeating Compassion Fatigue the Christian Way

Have you ever felt so emotionally drained from helping others that you begin to lose the joy in serving? Compassion fatigue—a state of exhaustion that...
penshope 6

PENSHOPPE WELCOMES A NEW SEASON OF STYLE WITH “COZY DAYS AHEAD”

Following the adrenaline-fueled success of its Full Speed Ahead campaign, Philippine fashion leader PENSHOPPE invites everyone to slow down and savor life’s most meaningful moments...
broadway 1

Take Our Fall Survey For A Chance To Win A $100 Amazon Giftcard

You have the opportunity to win a $100 Amazon Gift Card by participating in BroadwayWorld's survey to influence future entertainment venue programming decisions. BroadwayWorld's research...
Screen Shot 2025-10-30 at 5.37.33 PM

COVERAGE: Canva Asia-Pacific Press Summit: Unveiling Our Next Chapter

The world of creativity and design just entered a bold new era. At the recently concluded Canva Asia-Pacific Press Summit, the global design platform officially...
tech 1

Adulting 101: Why Understanding Your Credit Report Should Start in Your 20s

There comes a moment in every young adult’s life when “adulting” becomes real. It is not just about getting that first job or paying rent....
gaming 1

Sid Meier’s Civilization VII Update Check-In

Firaxis published an Update Check-In article outlining some exciting updates coming soon to Sid Meier’s Civilization VII.   Update 1.3.0 arrives next week and is...

Don't Miss

singer 3

Rapper Tom MacDonald Releases Charlie Kirk Tribute Track

trump final

Testimony of Faith and Perseverance at Trump’s Religious Liberty Event

kirk 3

Famous Faces Share Reactions to Charlie Kirk’s Death

kirk 3

Pastors, Vloggers, & Podcasters Pay tribute to Charlie Kirk