BUZZ BEAT MEDIA

Supported by collaborations with more than 20 global technology partners, ParagonCorp presents 24 AI-powered consumer experiences rooted in Beauty, Science & Technology at BST 2026.

Marking its 40-year journey, PT Paragon Technology and Innovation (ParagonCorp) is strengthening its commitment as a Purposeful Beauty Tech Company through the organization of Beauty Science Tech (BST) 2026. Taking place from 21–25 January 2026 at City Hall, Pondok Indah Mall 3, Jakarta, the event underscores ParagonCorp’s readiness to step onto the global stage and contribute to shaping new directions and standards for the global beauty industry.

Carrying the theme “Beauty Rewired: Where Science, Technology, and Soul Transform Life,” BST 2026 showcases ParagonCorp’s achievements, including winning eleven C&T Allē Awards 2025, in integrating science, technology, and meaningful impact to create globally competitive and sustainable innovations.

Through the Beauty Rewired approach, ParagonCorp defines beauty holistically: science as a precise foundation for every research and product development process; technology and collaboration to personalize solutions for hyper-segmented consumers; and values as guiding principles to ensure innovations remain relevant, ethical, and responsible amid global demands and challenges.

“For 40 years, impactfulness has consistently been the core purpose of ParagonCorp’s growth. We pursue impact, and from there, growth follows. BST 2026 affirms our readiness to continue contributing to the development of the global beauty ecosystem through sustainable, inclusive, and meaningful innovation. Year after year, BST serves as a showcase of how ParagonCorp leverages beauty science and technology to create innovations that deliver real impact for consumers, society, and the planet,” said Harman Subakat, Group CEO of ParagonCorp.

As one of the largest beauty research and development centers in Southeast Asia and home to the world’s leading halal beauty products, ParagonCorp continues to strengthen its innovation ecosystem through collaborations with more than 20 global technology partners in the field of Artificial Intelligence (AI). These collaborations have resulted in more than 24 AI-powered consumer experiences designed to help consumers understand their skin condition, facial characteristics, and other body needs with precision. At BST 2026, visitors can directly experience various AI technologies developed by ParagonCorp, demonstrating how science- and technology-based innovations deliver more inclusive and personalized beauty solutions.

“For us, innovation is not merely about technology, but about how science and technology address consumer needs while helping people understand themselves better. Through the use of AI and global collaboration, combined with biometric science approaches, genomic and microbiome research, and data-driven skin analysis, we design beauty solutions that are more precise, personal, and responsible, not to change people, but to care for them and respond to real consumer needs, both in Indonesia and globally,” explained dr. Sari Chairunnisa, Sp.D.V.E, FINSDV, Deputy CEO & Chief R&D Officer of ParagonCorp.

Aligned with ParagonCorp’s vision to move onto the global stage through a science-, technology-, and impact-driven approach, BST 2026 features a series of forums serving as platforms for strategic dialogue and collaboration among policymakers, industry leaders, media, influencers, and global partners.

Several cross-sector figures shared insights at the Opening Ceremony of BST 2026, including Retno Marsudi, Board of Council Paragon Wardah, Stewardship for Global Impact; Davide Pennino, PhD, Co-Founder and CEO of Biotix; and Bhavna Rawlley, Managing Director of Accenture SEA. They highlighted the importance of science-based innovation, the responsible application of technology, particularly AI, and the role of companies in delivering meaningful impact to global communities facing increasing dynamics and uncertainty.

BST 2026 also presents an Exhibition and Immersive Experience, an interactive showcase featuring more than 10 innovative experiences from ParagonCorp’s brand portfolio. Various thematic zones are introduced, including the Hall of Purpose, presenting ParagonCorp’s future vision; Sphere of Beauty Tech, as a hub for technology-driven innovation; Collective Space, a collaboration area; Beauty Beyond Stage, highlighting global partnerships; and the Future Store, presenting a future retail concept centered on experience and technology.

Within the BST series, ParagonCorp has established cross-sector collaborations with various global partners, including Shopee as a strategic e-commerce partner. This collaboration reinforces ParagonCorp’s position as a leading player in the beauty industry that actively drives market growth. During BST, Shopee supports this collaboration through various programs, including a special Hyper Brand Day campaign exclusively for Paragon products.

“We welcome the collaboration with ParagonCorp as one of the pioneers of Indonesia’s beauty industry that consistently drives innovation and market development. Through BST 2026, Shopee takes part in this initiative by presenting a special Shopee Hyper Brand Day campaign with Paragon from 22–26 January, ensuring Paragon products are more accessible and remain relevant to community needs,” said Daniel Minardi, Director of Business Partnerships, Shopee Indonesia.

Through BST 2026, ParagonCorp also expresses its openness to continued collaboration with various stakeholders in shaping a more meaningful future for the beauty industry, through innovations that not only advance technology, but also build trust, empower people, and create sustainable impact from Indonesia to the global level.

*All Photos from ParagonCorp