BUZZ BEAT MEDIA

To commemorate atmos’ 25th anniversary, atmos pink is launching a special collaboration model with PUMA. The iconic PUMA model “Speedcat” has been reimagined through the unique lens of atmos pink, resulting in a bold new version dubbed “Formula Pink.”

This exclusive design draws inspiration from the Speedcat’s roots in F1 and racing culture, blending it with the fast-paced spirit of today’s fashion trends. Centered around the theme of “SPEED,” the design expresses retro-futurism through metallic elements that evoke the blurred afterimages and smoke left behind by race cars. A gray outsole inspired by circuit asphalt pays homage to the shoe’s motorsport heritage, while modern details give it a contemporary edge.

Crafted with soft pink suede, the shoe exudes a feminine charm, enhanced by trendy metallic finishes that add a cool, sharp contrast. Infused with cultural elements and atmos pink’s distinctive street fashion aesthetic, the Speedcat in Formula Pink is a perfect fusion of heritage and trend.

This exclusive model will retail for PHP 7,100 and will be available for early release at atmoscon on April 19 (Sat) and 20 (Sun), 2025. The general release will follow on April 25 (Fri) at atmos pink stores, select atmos locations, and the official online shop.

#atmospink #speedcat #formulapink #atmoscon

PUMA

PUMA is a global sports brand that designs, develops, markets and sells footwear, apparel and accessories. For more than 70 years, they have accelerated the development of sports and culture by developing products for athletes who demand the “fastest”. They currently offer products for competitive sports in the categories of football, running & training, basketball, golf, and motorsports, as well as lifestyle products inspired by each of these sports.

Through collaborations with well-known designers and brands, they are also working to promote the excellence of sports to the fashion and street culture scene. The Puma Group owns the Puma, Cobra Golf, and Stichd brands and is headquartered in Herzogenaurach, Germany. The company does business in more than 120 countries and employs more than 14,000 people worldwide.

ATMOS

From the shop atmos, which continues to broadcast Tokyo’s sneaker culture to the world, comes a new concept store that introduces a sporty mix style tailored for women. The concept of “Pink, Go ahead” encourages women to move forward, embrace positivity in their daily lives, and indulge in things they love. 

The idea is to express the everyday life of Pinks through the lens of sneaker culture as fashion. atmos Pink store not only features national brands of sneakers but also offers original apparel to seamlessly incorporate sports fashion into daily wear. The goal is to propose a sporty mix style, blending sneakers with fashion, while encouraging women to enjoy music, engage in artistic activities, and discover new things.

*Cover Photo/Thumbnail Photo from PUMA