BUZZ BEAT MEDIA

AURA & Echo Team is thrilled to announce their acquisition by the globally renowned esports organization, Team Liquid. This strategic partnership marks a significant milestone in their journey, combining the expertise and resources of both teams to elevate competitiveness and expand their reach in the global esports market.

The primary motivation for AURA & Echo Team in embracing Team Liquid’s acquisition offer lies in the synergy of combining AURA’s regional strength with Team Liquid’s global platform and extensive experience. This partnership promises to accelerate the growth, bringing unparalleled opportunities for both the players and fans. Together, the aim is to set new standards in the esports industry.

“Joining Team Liquid is a dream come true,” said Daniel Santoso, Chief Brand Officer of AURA. “Liquid’s robust brand presence, competitive focus, and global strategy will empower us to achieve our goals on a grander scale. We believe in Team Liquid’s quest to build a global and multi-generational esports organization, and that was a key factor in this partnership.”

Key Considerations

The decision to align with Team Liquid was influenced by several key factors. Firstly, Team Liquid’s well-established global brand provides a solid platform for future expansion and visibility. Secondly, their financial stability offers the resources needed for ambitious projects and strategic ventures, ensuring steady progress. Thirdly, this collaboration opens doors to new international markets, enhancing our global presence and influence. Lastly, the shared commitment to excellence, innovation, and sustained growth in esports forms a strong foundation for the partnership, aligning our values and goals seamlessly. This aligns with how Team Liquid views Aura and Echo.

“We have always admired the intensity and loyalty of fans in Indonesia and the Philippines, which we’ve experienced firsthand in esports events in the past. When we saw an opportunity to strengthen our presence in Southeast Asia with these incredible competitive teams, we knew we had to do it with an organization built with the same values and philosophy as our own. We found that partner in the staff and fans of AURA and ECHO,” said Victor Goossens, Co-CEO of Team Liquid.

AURA Esports’ and ECHO Mobile Legends: Bang Bang teams, currently competing in MPL Indonesia and MPL Philippines, are the crown jewels of this acquisition. AURA and ECHO ranked as the 6th most-watched esports organization globally of all of 2023, with a significant portion of its viewership from MLBB, according to Esports Charts. Team Liquid, already the 4th most-watched organization of 2023, is poised to reclaim its position 

Impact on Long-Term Vision and Strategy

This acquisition aligns seamlessly with AURA & ECHO’s vision to be a leader in the esports world. By expanding the operational quality and scope, Aura & Echo trust that they can leverage combined resources for innovation, talent development, and market expansion. Their unified mission is to elevate the standards of esports globally.

Integration and Rebranding

AURA & Echo are thrilled to unveil their phased integration plan: During the upcoming playoffs in Indonesia and the Philippines, scheduled for June, they will closely collaborate with Team Liquid, highlighting the synergy of their partnership. Then, as the new season commences, AURA & Echo will seamlessly transition to operating solely under the Team Liquid banner. Their entities in Indonesia and the Philippines will be rebranded as Team Liquid ID and Team Liquid PH, respectively, symbolizing their joint commitment to excellence and their shared vision for the future of esports in the region.

As for the Team formations, adaptations may be made to maximize synergy and effectiveness, but all changes will prioritize the interests of the team and individual players. Anticipated synergies include enhanced resources for player training and development, a global network for sponsorships and media, and the exchange of knowledge and resources between both organizations.

Financial Impact

The acquisition is anticipated to considerably fortify AURA & ECHO’s financial standing through expanded access to capital and resources. This enhanced fiscal position will prudently support their ambitious expansion strategies while optimizing cash flow management.

Cultural Integration

Cultural diversity can be a challenge, but not for AURA & ECHO and Team Liquid. Both organizations are committed to a culturally sensitive approach to integration. They will celebrate and respect the uniqueness of each team through cultural exchange activities and programs designed to foster understanding and appreciation of diversity. AURA & ECHO and Team Liquid are excited about this new chapter and confident that their partnership will lead to unprecedented success for AURA/ECHO. Together, they will continue to push the boundaries of excellence and innovation in esports.

*Cover Photo/Thumbnail Photo AURA & Echo Team