Latest Posts

Screen Shot 2025-12-09 at 7.43.24 PM

Top Broadway Gift Ideas for Theatre Lovers: 2025 Holiday Guide

Screen Shot 2025-12-09 at 7.35.42 PM

Molly Jou Appointed as General Manager of BrandStory Southeast Asia 

makeup 2

Nano Skinz Unveils Youth Renewal Christmas Glow Set: Clinic-Grade Anti-Ageing in a Festive Bundle

Burberry Reinvents the Trench Coat for Spring/Summer 2025 at London Fashion Week

Screenshot

SHARE

London Fashion Week Spring/Summer 2025 was marked by a bold reinvention of the iconic Burberry trench coat, as creative director Daniel Lee showcased a collection that blended streetwear influences with a touch of Y2K nostalgia.

Departing from the brand’s tradition of presenting in a park, Lee opted for the brutalist setting of the National Theatre, where models descended the building’s grand staircase in front of a star-studded audience.

Image: Facebook Page Burberry

The collection paid homage to Burberry’s heritage while pushing the boundaries of the brand’s aesthetic. The classic trench silhouette remained, but Lee deconstructed and reimagined it using lighter fabrics like silk poplin and linen.

For women, the trench was reinterpreted as a cropped jacket, a halter cape, or a parka with silk organza faux feather trims, layered over delicate dresses and skirts to create a harmonious contrast between elegance and a sportier, almost military-inspired style.

Image: Facebook Page Burberry

The menswear offerings showcased an even stronger influence of streetwear, with lightweight materials and functional cuts. Flowing pants were paired with tartan zip-up jackets and sneakers or loafers, creating a tension between loose, fluid fabrics and pieces inspired by traditional British uniforms.

The collection also embraced the resurgence of Y2K fashion, with low-rise trousers, cargos, and capris that end below the knee.

Image: Facebook Page Burberry

Lee’s creative vision was further enhanced by the scenography, which featured British artist Gary Hume’s reinterpretation of one of his 1990s installations.

The foyer of the National Theatre was transformed with lilac carpeting and large green sheets pierced with geometric patterns, adding pops of color against the gray concrete pillars.

Image: Facebook Page Burberry

The designer’s note of intent emphasized that even “Burberry icons evolve,” and his palette of green, lilac, and orange is reflected throughout the collection, culminating in glamorous gold-sequined dresses.

Since joining Burberry in October 2022, Lee has been on a mission to modernize the British luxury brand, which has faced financial challenges in recent months.

Image: Facebook Page Burberry

In July, Briton Jonathan Akeroyd stepped down as CEO after a series of poor results, and was immediately replaced by American Joshua Schulman, former head of brands Michael Kors and Coach.

Despite some challenges, Burberry remains a cornerstone of British luxury, and Daniel Lee’s Spring/Summer 2025 collection has breathed new life into the brand, showcasing its ability to evolve while staying true to its heritage.

Image: Facebook Page Burberry

London Fashion Week also featured collections from other notable designers, such as Labrum London, Irish designer Sinead O’Dwyer, and Edeline Lee, a favorite of Victoria Starmer, wife of Prime Minister Keir Starmer, who attended the show.

As the fashion world looks ahead to the upcoming seasons, Burberry’s reinvention of the trench coat stands out as a highlight of the Spring/Summer 2025 season, demonstrating the enduring appeal and adaptability of this British fashion icon.

*Cover Photo/Thumbnail Photo from Facebook Page Burberry

RELATED ARTICLES

Screen Shot 2025-12-09 at 7.43.24 PM

Top Broadway Gift Ideas for Theatre Lovers: 2025 Holiday Guide

The holidays are just around the corner! For those who are in need of last-minute gift ideas for your theater-loving friends and family members (or...
Screen Shot 2025-12-09 at 7.35.42 PM

Molly Jou Appointed as General Manager of BrandStory Southeast Asia 

We are delighted to announce that Molly Jou has been appointed as the General Manager for BrandStory Southeast Asia, effective immediately.   Educated in Taiwan and...
makeup 2

Nano Skinz Unveils Youth Renewal Christmas Glow Set: Clinic-Grade Anti-Ageing in a Festive Bundle

Limited-edition 5-step retinol system delivers visible firming and resurfacing results in 14 days, available exclusively this holiday season This holiday season, Nano Skinz unveils its...
travel

PROMPERÚ Appoints BrandStory as Public Relations Agency for Greater China

PROMPERÚ (Peruvian Export and Tourism Promotion Commission), the official tourism organization of South America’s fascinating heritage gem Peru, has appointed BrandStory as its Public Relations...
broadway 1

Voting Open Worldwide For 2025 Regional Awards

Voting is now open worldwide for the  2025 BroadwayWorld Regional Awards Worldwide! The 2025 Regional Awards honor productions which had their first performance between October...
peninsula

Time is Running Out on Unique Savings with our “Timeless Luxury, Limited Time offer!”

LUXURY AWAITS WITH THIS REMARKABLE OFFER! Your opportunity to experience the renowned luxury and elegance of The Peninsula Hotels ends in just a few days. ...
Screen Shot 2025-12-09 at 7.43.24 PM

Top Broadway Gift Ideas for Theatre Lovers: 2025 Holiday Guide

The holidays are just around the corner! For those who are in need of last-minute gift ideas for your theater-loving friends and family members (or...
Screen Shot 2025-12-09 at 7.35.42 PM

Molly Jou Appointed as General Manager of BrandStory Southeast Asia 

We are delighted to announce that Molly Jou has been appointed as the General Manager for BrandStory Southeast Asia, effective immediately.   Educated in Taiwan and...
makeup 2

Nano Skinz Unveils Youth Renewal Christmas Glow Set: Clinic-Grade Anti-Ageing in a Festive Bundle

Limited-edition 5-step retinol system delivers visible firming and resurfacing results in 14 days, available exclusively this holiday season This holiday season, Nano Skinz unveils its...

Don't Miss

typhoon 1

Ways to Help Typhoon Uwan and Tino Survivors Through Donations

kirk 3

We Don’t Replace Him, We Continue His Work: A Christian on Kirk’s Influence

singer 3

Rapper Tom MacDonald Releases Charlie Kirk Tribute Track

trump final

Testimony of Faith and Perseverance at Trump’s Religious Liberty Event