Latest Posts

Screenshot

Jadore Christ Channels His Faith into Fashion

Screenshot

Chris Tomlin Shares the Divine Story Behind ‘The Last Supper’

Screenshot

LBC Express Bags Top Industry Awards to Cement Its ‘Hari ng Padala’ Legacy

Chanel Launches E-Logo for Authorized Retailers ID and Combat Counterfeits

Screenshot

SHARE

Chanel is taking a bold step in safeguarding its brand integrity with the launch of a new e-logo—a digital verification mark designed to identify authorized online retailers of its fragrance and beauty products. 

This initiative is part of the luxury house’s ongoing commitment to combat counterfeiting and ensure customers purchase only authentic Chanel items.

Image: Photo from Facebook of Chanel

The e-logo, a round black emblem featuring the Chanel name and the phrase “authorized retailer” in white, is now displayed on key e-commerce platforms. Notable retail partners include Sephora, Marionnaud, and La Rinascente, providing consumers with a quick and reliable way to verify the authenticity of their purchases.

Chanel emphasized that this new certification is exclusive to its beauty division at present. However, it sets a precedent that could extend to other product categories such as eyewear and accessories. The initiative aligns with the brand’s broader strategy of protecting intellectual property and enhancing online retail transparency.

Image: rinascente.it

Initially introduced on select platforms, the e-logo initiative is expanding worldwide to strengthen Chanel’s efforts against counterfeit sales. To legally reinforce the digital mark, Chanel has filed trademark applications in major markets, including the United States, France, Italy, Germany, Singapore, and Indonesia.

“This e-logo allows consumers to easily identify whether Chanel cosmetics are being sold by authorized partners, ensuring that they are buying authentic products that comply with all quality standards,” Chanel stated.

Image: chanel.com

The initiative arrives amid growing concerns over counterfeit beauty products, which pose health risks due to unsafe ingredients. The beauty industry alone faces an estimated $5.4 billion annual loss due to counterfeit sales, making Chanel’s move a necessary safeguard for both consumers and the brand’s reputation.

Image: dillards.com

Beyond simply identifying official sellers, the e-logo serves as a consumer assurance tool, reinforcing Chanel’s stance on quality and safety. The company’s official website provides a comprehensive directory of flagship boutiques and verified online stockists, ensuring that shoppers can confidently locate authentic products.

Image: Photo by Entrupy

The introduction of the e-logo builds upon Chanel’s existing anti-counterfeiting measures. The brand has previously implemented integrated authenticity plates for handbags, stamped serial numbers on leather goods, and authenticity labels on ready-to-wear garments. These efforts collectively contribute to a more secure and transparent luxury shopping experience.

Image: thefashionlaw.com

Chanel’s e-logo launch marks a pivotal moment in the fight against counterfeits in the luxury beauty industry. As the initiative expands across global markets, it is expected to set a new standard for digital authentication, encouraging other brands to adopt similar protective measures.

Image: chanel.com

While the e-logo is currently exclusive to Chanel’s beauty and fragrance division, its potential extension to fashion and accessories could further strengthen Chanel’s online distribution network and reinforce the brand’s commitment to authenticity.

With this latest move, Chanel not only safeguards its heritage but also enhances consumer confidence in luxury e-commerce, ensuring that every purchase reflects the true essence of the iconic brand.

*Cover Photo/Thumbnail Photo from chanel.com

RELATED ARTICLES

Screenshot

Jadore Christ Channels His Faith into Fashion

Some designers find inspiration in art, history, or pop culture. For Paris-based designer Jadore Christ, his muse is something deeper—his faith. The creator of the...
Screenshot

Chris Tomlin Shares the Divine Story Behind ‘The Last Supper’

The renowned worship leader and songwriter, Chris Tomlin, has spent decades creating music that uplifts and inspires. Now, his latest project, The Last Supper, takes...
Screenshot

LBC Express Bags Top Industry Awards to Cement Its ‘Hari ng Padala’ Legacy

LBC Express maintains its status as the country’s most trusted logistics and financial service provider after securing three major industry awards. These recognitions underscore LBC’s...
Screenshot

PUMA’s Speedcat Ballerina Reworks The Classic 

This season, PUMA’s new Speedcat Ballerina leaped into the spotlight at Copenhagen Fashion Week. The new hybrid silhouette blends the Mary Jane archetype with the streamlined...
Screenshot

Hollywood Star Gal Gadot Refuses to Stay Silent, Reaffirms Support for Israel

Gal Gadot, renowned for her role as "Wonder Woman," has made headlines once again with her unapologetic stance on the Israeli-Palestinian conflict, particularly in light...
Screenshot

How Neal McDonough’s Loyalty to His Wife Cost Him Hollywood Roles

Hollywood thrives on grand romances, intense on-screen chemistry, and compelling storytelling. Yet, for actor Neal McDonough, his real-life love story took precedence over any script....
Screenshot

Jadore Christ Channels His Faith into Fashion

Some designers find inspiration in art, history, or pop culture. For Paris-based designer Jadore Christ, his muse is something deeper—his faith. The creator of the...
Screenshot

Chris Tomlin Shares the Divine Story Behind ‘The Last Supper’

The renowned worship leader and songwriter, Chris Tomlin, has spent decades creating music that uplifts and inspires. Now, his latest project, The Last Supper, takes...
Screenshot

LBC Express Bags Top Industry Awards to Cement Its ‘Hari ng Padala’ Legacy

LBC Express maintains its status as the country’s most trusted logistics and financial service provider after securing three major industry awards. These recognitions underscore LBC’s...

Don't Miss

Screenshot

Vogue World: Hollywood – A Star-Studded Kickoff Event

Screenshot

“With Love, Meghan” Brings Heartfelt Hosting and Cooking Tips to Netflix

Screenshot

Highlights and Must-Know Brands from Paris Fashion Week 2025

Screenshot

Celebrity Sightings at Paris Fashion Week