BUZZ BEAT MEDIA

PENSHOPPE, the homegrown fashion powerhouse, revs up the season with a high-octane mall event, debuting its Full Speed Ahead collection at SM Megamall Fashion Hall. Drawing inspiration from motorsport culture, this latest drop combines speed, street-style, and bold self-expression in a collection that’s as fierce as it is fashionable.

The Full Speed Ahead Mall Tour officially kicked off at 1:00 PM, drawing early crowds of shoppers, loyal fans, and curious mallgoers. But the real action began at 5:00 PM, when the stage came alive with back-to-back performances and appearances by Club PENSHOPPE endorsers.

Among the headliners were Jayda, Darren Espanto, Jeff Moses, Dylan Menor, and AC Bonifacio — each bringing their own flair and energy to the runway and stage.

AC Bonifacio, a standout performer and style icon in her own right, gave fans an exclusive peek behind the curtain. “It’s a bubble jacket,” she said with a smile, referencing one of her favorite pieces. “It’s trendy in Canada, but I didn’t wear it here.” When asked what makes PENSHOPPE stand out, her response was immediate: “It’s the fact that it’s local. It’s very affordable for everyone, so you get really good style at a good price. You don’t need to spend on high-end brands to look stylish — PENSHOPPE has it all.”

She also marked the moment as a career highlight: “My journey with PENSHOPPE has just started, but definitely this — this is my first event with them. This is going to be one for the books.”

The event wasn’t just about fashion — it was about community. Through interactive booths and immersive experiences, guests were introduced to Club PENSHOPPE, the brand’s exclusive loyalty program accessible via the PENSHOPPE App. Members are treated to more than just discounts: think premium content, early access to collections, special giveaways, and even a shot at winning a Yamaha Fazzio motorcycle.

The Moto-Inspired Collection itself commands attention. Combining adrenaline-fueled elements with contemporary streetwear, the collection explores texture, structure, and movement. Expect dynamic silhouettes, racing stripes, utilitarian pockets, and bold palettes — all tuned to a fast-paced lifestyle.

As the evening progressed, attendees were treated to a showcase that celebrated youth, ambition, and forward momentum — themes that define both the campaign and PENSHOPPE’s vision for the future. Full Speed Ahead isn’t just a slogan; it’s a declaration of purpose.

For the brand and its fans, it’s about chasing the next big moment in fashion, one daring outfit at a time.

With this successful launch, PENSHOPPE proves once again why it remains at the forefront of Filipino fashion. The fusion of style, technology, and fan engagement made for a memorable kickoff that sets the tone for more high-impact tours to come.

Watch some of these videos of the event!

*Cover Photo/Thumbnail Photo from PENSHOPPE