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COVERAGE: PENSHOPPE Unveils New Loyalty App and ‘Club PENSHOPPE’ 

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PENSHOPPE, the leading Filipino fashion brand known for its trendy, accessible, and value-for-money apparel, today announced the launch of the brand new PENSHOPPE App, where the brand highlights the perks of being part off the exclusive Club PENSHOPPE community.

Designed as the ultimate shopping companion, the app aims to enhance the customer experience by offering exclusive rewards, personalized advantages, and fostering a vibrant community hub for style enthusiasts across the Philippines and beyond.

Photo from Penshoppe

The official launch event for the PENSHOPPE App was held on April 28, 2025.

Available now for download on both iOS and Android devices, the PENSHOPPE App is where your style upgrade starts. It provides users with seamless access to exclusive vouchers, discount perks, and exciting rewards, redeemable both in PENSHOPPE stores nationwide and through online purchases made directly via the app’s integrated access to the PENSHOPPE website.

Photo from Penshoppe

More than just a rewards platform, the app introduces Club PENSHOPPE, a dynamic community built for individuals who live, express, and inspire through personal style and creativity where you can join a roster of exciting personalities as part of the club such as BINI, Julia Barretto, James Reid, Cassy LegaspI, Darren Espanto, Ysabel Ortega, Miguel Tanfelix, Dylan Menor, Vince Maristella, and Jeff Moses. It serves as a platform for connection, self-expression, and unique experiences, strengthening the bond between the brand and its loyal customers. 

PENSHOPPE launched the app and community hub in response to evolving consumer needs. Today’s shoppers seek more than just great products; they desire personalized experiences, genuine value, and a sense of belonging.

Photo Taken by Buzz Beat Media

“We want our consumers to enjoy their shopping experience more and deepen our connection with them,” says Brandon Liu, Brand Director of  PENSHOPPE. “The PENSHOPPE App makes it easier than ever to shop and rewards our customers for their loyalty. Whether you’re shopping in-store or online, the app ensures every moment with PENSHOPPE counts. We also believe fashion is a powerful form of self-expression. Through Club PENSHOPPE, we’re creating a space for real connection and empowering individuals within our community.”

Photo Taken by Buzz Beat Media

The initiative directly addresses the needs of PENSHOPPE’s wide target demographic for value for money and a sense of belongingness, tapping into their desire to be part of communities and stay updated on trends. PENSHOPPE continues to make trendy style accessible through its vast network of over 500 stores, comprehensive e-commerce presence (http://www.penshoppe.com, Shopee, Lazada, Tiktok Shop, Zalora), and international shipping capabilities.

Photo Taken by Buzz Beat Media

Join Club PENSHOPPE – download the PENSHOPPE App now! 

Become part of the PENSHOPPE community and unlock your style perks today. Available on the App Store (iOS) and Google Play Store (Android).

Here’s a video of the event!

Video Taken by Buzz Beat Media

*Cover Photo/Thumbnail Photo from Penshoppe

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