BUZZ BEAT MEDIA

PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new “Deviate Route” in Bridgetowne through a special 5K community run. Designed as an optimized running track, the route will be available for an entire month and is tied to an official Strava route challenge. All month long, runners can head to Bridgetowne to conquer the course at their own pace and log their miles to compete in the online challenge with the rest of the running community.

Runners from all over the city, including members of the PUMA Nitro Run Club, had the exclusive opportunity to experience the Deviate Route and lace up with the all-new Deviate NITRO™ 4. Attendees got to connect with fellow runners, share training tips, and feel the difference that elite cushioning brings to every run.

The launch of the “Deviate Route” is part of the 2026 PH Half Marathon Series kickoff event. Bringing the thrill of premier racing to more athletes across the country, the series will expand across Luzon, Visayas, and Mindanao, hosting events in Manila, Clark, Iloilo, Cebu, Davao, and Cagayan de Oro.

Experience Responsive Bounce with the Deviate NITRO™ 4

By combining the plush, cloud-like comfort of nitrogen-injected NITROFOAM™ with the gentle, forward-propelling spring of a carbon PWRPLATE, the Deviate NITRO™ 4 (PHP 10,500) equips every run with fun, comfort, and unparalleled support. 

The silhouette is specifically engineered to reduce leg fatigue and deliver responsive energy return to your stride, making it an incredibly accessible choice for everyday joggers who want to enjoy a smoother, more energized run.

Whether you are aiming for your first Half Marathon Series or gunning for a podium spot, this event gave the community a firsthand look at how PUMA’s top-tier running shoes can elevate their race-day performance. The Deviate NITRO™ 4 provides exactly the propulsion you need to ace the race.

A Nationwide Celebration of the Running Community 

The PUMA Philippine Half Marathon Series is more than a competition—it is also a celebration of the country’s diverse landscapes, rich culture, and vibrant running community. Organized in partnership with RUNRIO, the series guarantees a world-class racing standard that challenges runners while fully immersing them in the distinct charm of each host destination. Every leg of the series promises a unique running experience. 

Hosted in six different cities, participants will conquer diverse routes ranging from mountainous terrain to scenic coastal roads and bustling urban streets:

Similar to last year’s race, runners who complete all six cities in the circuit will be rewarded with the exclusive All-City Finisher Medal. Serving as a cultural showcase, the events will also feature post-race festivities showcasing local cuisine, music, and arts, allowing runners to refuel and celebrate alongside the community.

From the First 5K to the Finish Line, We Run Together

Whether squeezing in a quick morning 5K with friends or gradually building up your endurance for longer weekend distances, the right footwear ensures every step feels effortless. By bringing the community together to test out the Deviate NITRO™ 4, PUMA invites every runner to set their sights on bold new fitness goals this year. 

With the support of a growing nationwide running community, a dedicated Strava route to train on, and the right shoes on your feet, conquering a half-marathon has never been more achievable.

Ready to join Philippine runners from around the country? Secure your spot at the starting line and register for the 2026 PH Half Marathon Series today. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.

*All Photos from PUMA Philippines