BUZZ BEAT MEDIA

Kylie Jenner’s Sprinter Vodka Soda is expanding its lineup with the launch of its first-ever single-flavor 4-pack, featuring the brand’s most popular variety: Peach. Since Sprinter’s debut in 2024, the ready-to-drink (RTD) vodka soda has gained attention for its bold flavors, real fruit juice, and commitment to a clean label approach with no added sugar.

Now, the introduction of the single-flavor Peach 4-pack marks a new milestone for the brand, responding to consumer demand for a dedicated pack of its fan-favorite flavor.

To celebrate the launch, Sprinter is heading to Georgia—the Peach State—for a week-long activation event across Atlanta and Athens. Dubbed “Paint the Peach State Peach,” the campaign includes exclusive deliveries, pop-up experiences, and live entertainment.

One of the highlights is a takeover at Paloma Park, where rising country artist Ella Langley will perform, creating a vibrant atmosphere for attendees to enjoy Sprinter Peach in a lively social setting. Additionally, Sprinter is collaborating with popular venues such as The Eastern in Atlanta and the Georgia Theatre in Athens, hosting rooftop events, tastings, and merchandise giveaways to immerse consumers in the Sprinter experience.

Beyond nightlife and entertainment, Sprinter is also making an impact in the local food scene with a special collaboration at Pauley’s Crepe Bar in Athens. A limited-edition peach crêpe will be featured on the menu, paired perfectly with Sprinter Peach, highlighting the versatility of the beverage as a complement to food.

These activations reflect Sprinter’s approach to brand engagement, blending experiential marketing with community partnerships.

Sprinter’s success lies in its ability to cater to modern consumers who seek convenience without compromising on quality. Each can contains 100 calories, 4.5% ABV, and real fruit juice, ensuring a balance of flavor and refreshment.

With an emphasis on premium ingredients and a clean, crisp taste, Sprinter has carved a niche in the competitive RTD market. The introduction of the Peach 4-pack strengthens its portfolio, offering a focused option for those who prefer a single, standout flavor.

Founder Kylie Jenner has positioned Sprinter as more than just a canned cocktail—it’s a lifestyle brand designed for social moments. From its sleek packaging to its bold, fruit-forward flavors, Sprinter embodies the spirit of celebration. The brand’s commitment to experiential marketing, as seen in its Georgia launch events, further reinforces its connection with consumers.

As Sprinter continues to grow, this latest release signals a strategic move to expand its presence in the RTD category. By responding to consumer preferences and delivering a dedicated pack of its most sought-after flavor, the brand is solidifying its place as a go-to option for vodka soda enthusiasts.

With its nationwide rollout, the Peach 4-pack is set to bring a taste of summer to consumers year-round, making it a staple for gatherings, celebrations, and casual enjoyment alike.

*Cover Photo/Thumbnail Photo from Instagram of drinksprinter