Latest Posts

Screenshot

Who Wore What: Top Fashion Moments from the 2025 AMAs Red Carpet

winners

The Biggest Winners of the 2025 American Music Awards Night

event

Disco Nights and Design Delights at Closely Crafted’s Move the Needle Gala

Peach is the First Single-Flavor 4-Pack from Kylie Jenner’s Sprinter Vodka Soda

Screenshot

SHARE

Kylie Jenner’s Sprinter Vodka Soda is expanding its lineup with the launch of its first-ever single-flavor 4-pack, featuring the brand’s most popular variety: Peach. Since Sprinter’s debut in 2024, the ready-to-drink (RTD) vodka soda has gained attention for its bold flavors, real fruit juice, and commitment to a clean label approach with no added sugar.

Now, the introduction of the single-flavor Peach 4-pack marks a new milestone for the brand, responding to consumer demand for a dedicated pack of its fan-favorite flavor.

Image: Photo from Instagram of drinksprinter

To celebrate the launch, Sprinter is heading to Georgia—the Peach State—for a week-long activation event across Atlanta and Athens. Dubbed “Paint the Peach State Peach,” the campaign includes exclusive deliveries, pop-up experiences, and live entertainment.

One of the highlights is a takeover at Paloma Park, where rising country artist Ella Langley will perform, creating a vibrant atmosphere for attendees to enjoy Sprinter Peach in a lively social setting. Additionally, Sprinter is collaborating with popular venues such as The Eastern in Atlanta and the Georgia Theatre in Athens, hosting rooftop events, tastings, and merchandise giveaways to immerse consumers in the Sprinter experience.

Image: Photo from Instagram of drinksprinter

Beyond nightlife and entertainment, Sprinter is also making an impact in the local food scene with a special collaboration at Pauley’s Crepe Bar in Athens. A limited-edition peach crêpe will be featured on the menu, paired perfectly with Sprinter Peach, highlighting the versatility of the beverage as a complement to food.

These activations reflect Sprinter’s approach to brand engagement, blending experiential marketing with community partnerships.

Image: Photo by Alana O’Herlihy

Sprinter’s success lies in its ability to cater to modern consumers who seek convenience without compromising on quality. Each can contains 100 calories, 4.5% ABV, and real fruit juice, ensuring a balance of flavor and refreshment.

With an emphasis on premium ingredients and a clean, crisp taste, Sprinter has carved a niche in the competitive RTD market. The introduction of the Peach 4-pack strengthens its portfolio, offering a focused option for those who prefer a single, standout flavor.

Image: Photo from Instagram of drinksprinter

Founder Kylie Jenner has positioned Sprinter as more than just a canned cocktail—it’s a lifestyle brand designed for social moments. From its sleek packaging to its bold, fruit-forward flavors, Sprinter embodies the spirit of celebration. The brand’s commitment to experiential marketing, as seen in its Georgia launch events, further reinforces its connection with consumers.

Image: Photo from Instagram of drinksprinter

As Sprinter continues to grow, this latest release signals a strategic move to expand its presence in the RTD category. By responding to consumer preferences and delivering a dedicated pack of its most sought-after flavor, the brand is solidifying its place as a go-to option for vodka soda enthusiasts.

With its nationwide rollout, the Peach 4-pack is set to bring a taste of summer to consumers year-round, making it a staple for gatherings, celebrations, and casual enjoyment alike.

*Cover Photo/Thumbnail Photo from Instagram of drinksprinter

RELATED ARTICLES

Screenshot

Who Wore What: Top Fashion Moments from the 2025 AMAs Red Carpet

The red carpet at this year’s American Music Awards, held at the Fontainebleau Las Vegas, was nothing short of spectacular. Music’s biggest stars arrived in...
winners

The Biggest Winners of the 2025 American Music Awards Night

The 2025 American Music Awards (AMAs) night was a spectacular celebration of music’s brightest stars, marked by unforgettable performances, heartfelt speeches, and impressive wins. Hosted...
event

Disco Nights and Design Delights at Closely Crafted’s Move the Needle Gala

Closely Crafted’s Move the Needle Gala returned with a sparkling twist—an evening of disco glamour and artisanal reverence held at Manhattan’s Petite Disco. Aptly themed...
Screenshot

HUAWEI Partners with Pretty Huge to Bring Summer-Ready Audio Built for Intense Workouts with the HUAWEI FreeArc

This summer, HUAWEI is turning up the volume on fitness as it teamed up with Pretty Huge, one of the country’s premier training and sports...
Screenshot

Where Sin Came From and What It Is

Sin is a topic that lies at the very heart of Christian understanding about humanity’s relationship with God. It is both the cause of brokenness...
Screenshot

Kris Jenner’s New Bob Is a Total Departure from Her Classic Pixie

Kris Jenner is turning heads once again. The 69-year-old matriarch of the Kardashian-Jenner empire just unveiled a fresh hairstyle that’s a stunning deviation from her...
Screenshot

Who Wore What: Top Fashion Moments from the 2025 AMAs Red Carpet

The red carpet at this year’s American Music Awards, held at the Fontainebleau Las Vegas, was nothing short of spectacular. Music’s biggest stars arrived in...
winners

The Biggest Winners of the 2025 American Music Awards Night

The 2025 American Music Awards (AMAs) night was a spectacular celebration of music’s brightest stars, marked by unforgettable performances, heartfelt speeches, and impressive wins. Hosted...
event

Disco Nights and Design Delights at Closely Crafted’s Move the Needle Gala

Closely Crafted’s Move the Needle Gala returned with a sparkling twist—an evening of disco glamour and artisanal reverence held at Manhattan’s Petite Disco. Aptly themed...

Don't Miss

winners

The Biggest Winners of the 2025 American Music Awards Night

lauren sanchez

Lauren Sánchez’s Paris Bachelorette Party Was a Celebrity-Filled Fashion Affair

Screenshot

Justin Bieber Opens Up About Past Comments, Apologizes to Wife Hailey Regarding Vogue Cover

Screenshot

On the Cover: Hailey Bieber’s Vogue Feature and More