BUZZ BEAT MEDIA

L’Oréal Paris, the No. 1 Beauty Brand in the World, announced its first Filipina to walk its annual Le Défilé “Walk Your Worth” runway show. Pia Wurtzbach-Jauncey will be representing the Philippines in the upcoming show on September 23, 8:30 PM CEST (Paris time) / September 24, 2:30 AM PHST (Manila time) in Place de l’Opéra in Paris, France. 

L’Oréal Paris Philippines announced Pia Wurtzbach-Jauncey as the face of their skincare line during the launch of their viral “Sayang? No, #ImWorthIt” Campaign last March 2024 in line with International Women’s Month. From the brand’s latest announcement, Pia is now also ambassador of their makeup line in the Philippines, and the first Filipina to walk their Paris Fashion Week runway show.

She’ll be showcasing the best-selling products of L’Oréal Paris such as the new Glycolic-Bright Anti-Dark Spot Serum, the upgraded Infallible Freshwear Liquid Foundation, the newly launched Panorama Mascara, and the Infallible Matte Resistance Liquid Lipstick. 

Le Défilé “Walk Your Worth” is the brand’s annual celebration of empowerment and diversity, featuring the sisterhood of the ambassadors walking the runway to carry the message of self-worth and beauty.  

This year, Le Défilé “Walk Your Worth” will happen on September 23, 2024, 8:30 PM CEST at the Place de l’Opéra in Paris, France. Joining the star-studded inclusive roster of the beauty brand are Kendall Jenner, Eva Longoria, Viola Davis, Alia Bhatt and recently announced Cara Delevingne. 

Catch the livestream of Le Defile “Walk Your Worth” in L’Oreal Paris’ Facebook, YouTube or Instagram page at 2:30 AM (Philippines Time) on September 24, 2024. 

*All Photos from Pulse Philippines