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Source: PR Newswire · Cuttable · View original release

The platform’s evolution comes alongside an A$20 million Series A funding round led by Airtree Ventures, marking Cuttable’s next phase of growth as it moves beyond AI ad generation.

NEW YORK, Oct. 24, 2026 /PRNewswire/ — Cuttable, an AI-powered creative production platform for performance marketing teams, today unveiled the next evolution of its platform, designed to help brands move beyond generating ads to understand what works and make smarter decisions about what to create next. Just one year after entering the U.S. market, the Australian-founded company now generates 40% of its revenue from the region.

While AI has made producing ads faster and easier, knowing which creative to make next remains a challenge. Most tools focus on either generating ads or analyzing their performance, leaving marketers to connect the dots between what they intend to test, what actually worked and what to create next.

Cuttable brings those pieces together. Its evolved platform connects a brand’s creative assets, customer data and performance history with the marketer’s original intent, building on what the brand has already tried rather than starting from scratch with each new creative brief.

Cuttable’s software was built to remove creative as a bottleneck for performance marketing teams producing, testing and rebuilding ads at scale. The platform reads a brand’s website, social channels and guidelines to build an editable brand strategy and brand kit. From there, marketers can write a brief in plain language and receive finished, editable ads, built using existing brand and product assets or Cuttable’s AI content studio, Shoots, which creates and extends photo and video content.

Finished ads publish directly to Meta Ads Manager, and Cuttable’s Ad Insights reads the performance back from Meta, including thumbstop, click-through rate and return on ad spend, so that the next brief builds on what worked. It’s this continuous feedback loop, rather than creative generation alone, that differentiates Cuttable from tools that separately generate ads or report on performance. 

Cuttable’s Co-founder & CEO, Sam Kroonenburg, who previously founded and sold A Cloud Guru in 2021, said, “Creative is still made the way it was thirty years ago, one ad at a time. Making an ad has never been the hard part, it is knowing which one to make next. We are building the creative production system ecommerce performance marketers have been waiting for.”

Across 280,000 ads and more than $320 million in Meta spend run through its platform, Cuttable found that one ad in eleven returns ten times its spend or better, and that a small number of ads end up carrying an entire account. The company’s data also shows brands increase creative output 3.4 times going into November, underscoring the growing pressure to produce and test ads at scale.

In just two years since launching, Cuttable now works with more than 420 brands across the United States, Australia, New Zealand, Asia and Europe, including lululemon, Rodan & Fields and Brick. Brands on the platform average a 4.4 times return on ad spend and see a 37 percent lift in account-level return on ad spend after moving to Cuttable. To support its growing U.S. business, Cuttable is actively hiring and building out its San Francisco team.

Airtree, which first invested in Cuttable earlier this year, returned to lead the round. One of Australia’s largest technology investors, its portfolio includes Canva, Airwallex, Linktree and SafetyCulture.

Airtree Ventures partner James Cameron, whose firm also backed A Cloud Guru, said: “Since we backed Cuttable’s seed round, their growth has been much faster than our (already very high) expectations. The world of ad creative is being turned on its head by AI, and we’re excited to lead this round as Cuttable becomes the leading system that performance marketers reach for to make content work harder.”

With the U.S. already emerging as a major growth market, Cuttable plans to use its latest funding to accelerate its expansion and advance the next evolution of its platform. Cuttable’s focus from here is on closing the creative loop, helping marketers decide what to make next rather than only how to make it.

ABOUT CUTTABLE

Cuttable is a creative production platform for performance marketing teams, used by more than 420 brands across the United States, Australia, New Zealand, Asia and Europe. The company is headquartered in New York with offices in Melbourne and San Francisco.

To learn more, visit cuttable.com.

High-res Cuttable founder imagery is available HERE.