BUZZ BEAT MEDIA

Source: PR Newswire · Enterprise Asia · View original release

TAIPEI, Nov. 3, 2026 /PRNewswire/ — For more than five decades, Nefful International has built a global business around innovation, trust, and a commitment to improving everyday life. Founded in Shizuoka, Japan, in 1973, the company has expanded its presence across Asia and the Americas and now supports a global network of more than 800,000 Independent Distributors. Its sustained growth and brand development have earned Nefful International the International Brand and Corporate Excellence awards at the Asia Pacific Enterprise Awards 2026 Taiwan, organized by Enterprise Asia.

At the foundation of Nefful International’s brand is its proprietary fiber technology and commitment to Japan-made quality. From TEVIRON to the next-generation NEORON®, the company has continued to advance its expertise in functional fibers while developing apparel, bedding, and lifestyle products designed for everyday functionality and comfort. Product innovation is complemented by professional education, hands-on product experiences, and knowledge sharing that help build lasting relationships with Independent Distributors and consumers across markets.

People and shared growth are equally central to the company’s corporate culture. Through professional training, leadership development, and collaborative learning, Nefful International supports individuals in developing practical capabilities and adapting to changing market needs. Its people-centered approach also extends beyond business through charitable giving, support for disadvantaged groups, health and social welfare initiatives, coastal cleanups, and conservation activities.

Nefful International also contributes to the development of a more professional and responsible direct selling industry through participation in industry associations, professional legal organizations, and distributor protection organizations. These efforts support industry self-regulation, sound governance, professional standards, and distributor interests.

By combining technological innovation, international reach, talent development, and responsible business practices, Nefful International has built a resilient brand with relevance across generations. Its five-decade journey demonstrates how consistent values and continuous evolution can create lasting business and social impact.

About Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit https://apea.asia/taiwan/