BUZZ BEAT MEDIA

Source: PR Newswire · LABELHOOD · View original release

SHANGHAI, Nov. 2, 2026 /PRNewswire/ — YOUTOPIA is LABELHOOD’s incubation platform for young creative communities and talent development. Beginning as a student fashion show, it has expanded from fashion into photography, accessories, makeup artistry and display design, while continuing to connect campuses with young creative communities. Through mentorship, creative practice, brand collaborations and industry connections, YOUTOPIA discovers and nurtures a new generation of designers, brand founders and creative collaborators.

The 2026 YOUTOPIA Fashion Final brought emerging Chinese designers to the runway in Shanghai. With professional support from the Shanghai Fashion Designers Association (SFDA), LABELHOOD and JING’AN FASHION RESIDENCY’s young designer incubation platform, this year’s programme centred on youth creativity and design practice. Runway presentations, professional judging and special showcases gave young designers and creatives a platform to present their work and exchange ideas.

Following evaluation by the professional jury and a public vote, Zhangchong Feng received “YOUTOPIA Star of the Year” and “YOUTOPIA Spotlight” and Zixin Wang received the “JORDAN x YOUTOPIA Special Award.”

The Fashion Final continues to receive support from across the industry, brands and platforms. As a professional support partner, the Shanghai Fashion Designers Association (SFDA) provides young designers with mentorship, industry connections and platform exposure. Moncler continues to provide prizes for two Fashion Final awards. As the exclusive platform partner, Douyin helps bring young creativity to a wider audience, with content performance on the platform also taken into account in the selection of the “YOUTOPIA Spotlight” award.

Support for young creatives extends beyond the awards. Through the incubation programme at JING’AN FASHION RESIDENCY, which supports emerging design talent and original Chinese brands, the Fashion Final’s overall winner will receive workspace, professional guidance, opportunities to showcase their work, industry exchange and brand development resources—providing ongoing support for their creative practice and brand growth.

Beyond the 2026 Fashion Final, the stories of young creatives continue to unfold as they take their work into new creative practices and industry opportunities.