BUZZ BEAT MEDIA

PROMPERÚ (Peruvian Export and Tourism Promotion Commission), the official tourism organization of South America’s fascinating heritage gem Peru, has appointed BrandStory as its Public Relations Agency for Greater China. 

This new collaboration aims to further elevate Peru’s destination profile and strengthen engagement with both media and travel trade sectors across the region, making it a prime destination for rich geographic, cultural, and culinary diversity. 

“We are truly honored to be appointed as the official destination marketing partner of PROMPERÚ in the Greater China region,” said Ms. Echo Zhao, General Manager of BrandStory China. “Peru is globally renowned for its cultural heritage and diverse landscape — from the mystical Machupicchu to the vibrant culinary capital of Lima, the country offers an array of captivating travel experiences.

Through multi-channel integrated communications, digital marketing and close collaboration with airlines and travel industry partners, we look forward to inspiring more travelers from China to discover and be inspired by this archaeological wonder.” 

Outbound travel bookings by Chinese travelers are experiencing 60% year-on-year growth, according to travel agents. A recent report from China Trading Desk projects that over 155 million international trips will be taken by Chinese travelers in 2025, surpassing pre-pandemic levels.

Meanwhile, the number of individual visa applications has surged by 160%, further underscoring the strength and momentum of China’s outbound travel market. In 2024, 39,551 international arrivals were registered from Mainland China to Peru, a growth of +77% compared to 2023 and represented a recovery of 96% of arrivals registered in 2019.

*All Photos from Brandstory