BUZZ BEAT MEDIA

PUMA Hoops and Indiana Pacers All-Star Tyrese Haliburton have unveiled the Hali 1: Opal, the debut colorway of his first-ever signature basketball shoe. A groundbreaking collaboration with renowned designer Salehe Bembury, the Hali 1 in the striking blue colorway seamlessly blends premium design with elite performance, creating a masterclass in form and function for a player who embodies style, confidence, and unstoppable performance.

Driven by the mind of a playmaker and the eye of a trendsetter, Tyrese Haliburton envisioned the Hali 1 as the epitome of “luxe performance.” This vision has been brought to life through Salehe Bembury’s signature futuristic aesthetic, by merging advanced NITRO^TMperformance technology with premium craftsmanship.

The silhouette of the Hali 1 draws direct inspiration from the smoothness of Haliburton’s playstyle. Bembury’s design language introduces unexpected lines, amplified PUMA Cat branding, Tyrese’s signature logo on the tongue, and Salehe’s signature textures, creating a visually dynamic shoe that stands out both on and off the court. It’s a testament to the fusion of eye-catching design and uncompromising technology, crafted to elevate your game.

To complement the launch, Bembury’s creative vision reimagines the consumer experience through bold storytelling. The campaign introduces Hali Mart — a surreal, immersive grocery-themed world that reflects Haliburton’s vibrant personality and playful style of play. In partnership with Foot Locker, the Hali Mart pop-up opened for one day only on September 25 in Indianapolis, offering fans an exclusive first look, with both Tyrese and Salehe in attendance.

A total of 317 pairs of the Hali 1 “Opal” were available at the pop-up — an intentional nod to Indy’s iconic area code — ahead of the wider global release.

The Hali 1 is now available at PUMA stores for ₱7,900, and will soon be available at Foot Locker. Elevate your game and express your unique style with the shoe that embodies Tyrese Haliburton’s fearless spirit

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For more information, please visit www.puma.com

Media Contact:

Kelly Oliveros | Group Account and Business Unit Director | Centaur Marketing

[email protected] 

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide and is headquartered in Herzogenaurach/Germany.

*All Photos from PUMA