BUZZ BEAT MEDIA

PUMA celebrates the joy and freedom in pushing your limits and experiencing that runner’s high with its ‘Go Wild’ campaign. ‘Go Wild’ is all about releasing your inner energy through running, encouraging all runners to trust their instincts, let go, and have fun in a way that is true to yourself.

PUMA tapped 4 elite athletes and “runfluencers,” who unleash their raw, unbridled energy for running, to feature in the campaign. Each of their stories showcase personal breakthroughs by embracing the energy within that comes from the runner’s high.

See how these top-tier runners transform their lives to chase the high unleashed from running.

Real Runners, Real Effort

Consistently among the top 5 runners in the SEA Games Steeplechase and a Philippine National Champion, Juniel Gobotia, found that the demands of his training cost him time away from home and family. But his journey as an athlete helped him find the inner strength to win the many prestigious events he participates in to bring pride for both his family and country. 

Christine Hallasgo is a SEA Games Marathon Champion and National Milo Marathon Queen, who embodies the art of balancing passion and responsibility. As a marathon runner and devoted mother, she manages rigorous training alongside the demands of raising her daughter. Each of her victories becomes a heartfelt dedication to inspire her child and others like her—proof that motherhood and athletic excellence can coexist.

First place in many of the 10k and 21k races she competes in, Jonna Lina Abutas, used to run alongside her twin sister. But a moment came when her sister’s injury forced her to train independently. Overcoming the challenges of self-coaching and finding her own rhythm, she now views solitude as her competitive edge.

Beef Co is a rising “runfluencer” whose journey is defined by the constant challenge of pursuing peak performance without compromising his well-being. His determination propels him forward and has given him the chance to compete internationally during the 2024 Hyrox Open Incheon, marking his achievement by placing 2nd in his age group as part of his personal evolution.

Their journeys prove that running is more than just a sport—it’s a way to embrace challenges, discover strength, and experience the thrill of going beyond boundaries. 

PUMA’s ‘Go Wild’ campaign invites every runner to tap into their own energy, push past limits, and celebrate the joy of movement. Whether you’re an elite athlete or just starting out, the call remains the same: trust yourself, let go, and run free. Unleash your inner energy with PUMA today.

*All Photos from PUMA PH