BUZZ BEAT MEDIA

PUMA Southeast Asia is proud to launch the Prime Squared collection, a bold new chapter in streetwear designed to meet the demands of fast-paced city life. This latest collection fuses style with cutting-edge fashion, capturing the spirit, energy, and individuality found in the heartbeat of urban streets.

The Prime Squared collection represents a fusion of bold expression and urban utility, it’s made for the street — where energy, culture, and motion collide. Every piece is designed to keep up with the relentless rhythm of city life while making a distinct visual statement.

The collection will roll out in two drops. Drop 1 features a versatile palette of earthy and neutral tones such as Khaki, White, Black, and Muted Green. Drop 2 introduces a more vibrant colour story, including striking hues like Electric Blue, deep Wine Red, and soft Blush Pink.

These hues are combined with sleek design and performance-driven construction to create pieces as bold as the personalities who wear them. Key design features include structured tailoring, layered textures, technical fabrics, and functional accents, all thoughtfully crafted to allow freedom of movement without compromising style.

The PUMA Prime Squared collection will be available on PUMA.com, PUMA stores, and select PUMA stockists starting July 2025 for Drop 1, while Drop 2 lands online and in stores this October 2025.

*All Photos from PUMA