BUZZ BEAT MEDIA

Rhode continues to redefine beauty with the launch of Peptide Lip Shape, a groundbreaking addition to its lip collection. Under the creative direction of Hailey Bieber, the brand has built a reputation for merging skincare benefits with modern cosmetics, and this latest release is no exception. Designed to shape, define, and enhance lips while delivering nourishment, Peptide Lip Shape represents the brand’s commitment to effortless beauty.

Since its debut in 2022, Rhode has prioritized multifunctional, skincare-infused beauty essentials, earning a loyal following for its Peptide Lip Treatments and Peptide Lip Tints. With the introduction of Peptide Lip Shape, the brand is taking a step further into the world of color cosmetics while staying true to its skincare-first philosophy.

Hailey Bieber envisioned Peptide Lip Shape as more than just a lip liner—it’s a tool for creativity. “I didn’t want this to be about precision or traditional lip lining,” Bieber explains. “It’s about playfulness, experimenting with shape, and achieving a fuller yet natural-looking lip.” The creamy formula glides effortlessly onto the lips, allowing users to build dimension and sculpt their pout with ease. An integrated smudging tool ensures seamless blending for a diffused, soft-focus finish.

Available in eleven shades, each named after movements such as “Lift,” “Press,” and “Twist,” Peptide Lip Shape caters to a range of skin tones and aesthetic preferences. Whether enhancing natural lip lines or overlining for a voluminous effect, the product offers versatility that complements any beauty routine. Bieber describes Rhode’s approach as creating a “beauty wardrobe,” where essential products seamlessly fit into daily routines, much like staple fashion pieces.

True to Rhode’s skincare roots, Peptide Lip Shape incorporates high-performance ingredients to ensure long-term lip care. Peptides help to boost hydration and smoothness, while fenugreek extract enhances lip volume and firmness. As with all Rhode products, the formula is cruelty-free, vegan, gluten-free, and dermatologist-tested.

The launch is accompanied by a fashion-forward campaign, featuring singer and dancer Tate McRae alongside models Yoon Bae, Anyier Anei, and Mahi Kabra. Captured by renowned photographer Carlijn Jacobs, the visuals embrace a nostalgic ’90s aesthetic, reinforcing Rhode’s effortlessly chic branding. The campaign positions Peptide Lip Shape as a must-have beauty essential, seamlessly blending function with style.

Rhode has proven time and again that its products are not just about aesthetics—they are about innovation. From the viral Strawberry Glaze Peptide Lip Treatment to the disruptive Lip Case, Bieber and her team continue to push boundaries in the beauty industry. Peptide Lip Shape is yet another testament to Rhode’s ability to anticipate trends and create products that resonate with beauty enthusiasts worldwide.

As Rhode expands its presence in the lip category, Peptide Lip Shape cements its role as a brand that values both creativity and efficacy. With its easy application, nourishing formula, and versatile shades, it’s set to become a go-to staple for beauty lovers looking to enhance their lips with effortless definition.

*Cover Photo/Thumbnail Photo from Instagram of haileybaldwincr