BUZZ BEAT MEDIA

As temperatures rise, so does the glamour — and no one captures that heat better than Sabrina Carpenter in Versace’s La Vacanza 2025 campaign. The two-time GRAMMY® Award-winning pop sensation returns for her second collaboration with the legendary Italian fashion house, stepping into a dreamy summer narrative that merges poolside ease with red-carpet refinement.

Photographed by Carlijn Jacobs, the campaign is set in a luxe poolside backdrop reminiscent of vintage Hollywood summers. Carpenter, fresh off a sold-out tour and career milestones, embodies a sun-drenched muse in icy blue garments and statement accessories.

Her platinum blonde hair, styled sleek and straight, subtly nods to Donatella Versace’s own iconic look, lending a sense of continuity to the brand’s evolving legacy.

Versace’s La Vacanza 2025 embraces the transformative spirit of summer dressing — where swimwear meets sophistication and leisure turns into occasionwear. The campaign’s aesthetic plays with light, fluid silhouettes, and bold textures, showcasing key pieces such as metallic gold swim ensembles and crisp resort sets. 

But the true highlight? The House’s signature Tag bags, reimagined this season in minty turquoise and radiant gold. Whether styled as a mini bowling bag or a chic shoulder piece, the Tag bag is a staple accessory that bridges the collection’s playful yet polished vibe.

Carpenter’s connection to the collection feels personal. “I have always felt empowered when wearing Versace,” she shared in a statement. “This La Vacanza collection is exactly that — free, expressive, and exciting to wear.” That sentiment flows through each frame of the campaign, where she appears relaxed, confident, and unmistakably glamorous. Styled with shimmer-flecked eye makeup and bronzed skin, her look captures the essence of a golden-hour getaway — effortless, elevated, and undeniably Versace.

The set design further amplifies the collection’s allure. Sculptural furniture and refined décor elements reflect Versace Home’s aesthetic codes, subtly blending fashion with lifestyle. It’s an environment where every detail — from lighting to texture — serves to enhance the luxurious yet approachable tone of the visuals. The result is a cohesive summer fantasy, where elegance meets escapism.

Versace has long been a pioneer in merging pop culture with high fashion, and the La Vacanza 2025 campaign is no exception. Following in the footsteps of previous campaign stars like Dua Lipa, Carpenter represents a new wave of modern glamour. Her presence brings youthful energy and star power to the House’s classic Mediterranean codes, offering a fresh take that feels both nostalgic and current.

With La Vacanza 2025, Versace invites us to embrace a season of bold beauty, effortless luxury, and playful confidence. Whether you’re lounging by the pool or stepping out for summer soirées, Sabrina Carpenter’s Versace moment is the ultimate style inspiration for the sunny days ahead.

*Cover Photo/Thumbnail Photo from Versace