BUZZ BEAT MEDIA

The excitement was palpable on the evening of June 17 as the ASICS Glorietta Store in Makati played host to the official launch of the ASICS Meta: Time: Trials—set to take place on October 19 at Vermosa in Imus, Cavite.

Organized by the ASICS Running Club Philippines, the event drew an energetic crowd composed of local running enthusiasts, seasoned athletes, and fitness professionals who came together to celebrate the sport and kick off preparations for one of the most anticipated road races of the year.

Launched at the heart of one of Metro Manila’s premier shopping destinations, the event was more than just an announcement—it was an immersive experience. Guests were treated to live movement sessions and running drills, offering a preview of the structured training methods that participants can expect in the lead-up to the big day.

ASICS coaches were also on hand to provide insights into how proper form, discipline, and consistency can help runners achieve their best 10K yet.

The Meta: Time: Trials is not your typical road race. First introduced in Málaga, Spain in 2022, the event emphasizes personal progress over competition. Whether you’re an elite runner chasing new records or a recreational athlete aiming to set a fresh Personal Best, the Trials create the ideal environment to challenge your own limits.

Since its debut, the event has found success across Southeast Asia, including editions in Thailand and Malaysia. Now, with its Philippine leg, ASICS brings the same spirit of excellence to Filipino runners.

Adding to the launch’s significance was the presence of athletes who had previously competed in Thailand’s Meta: Time: Trials. Their stories of dedication and improvement served as both inspiration and encouragement to the local community, reminding everyone that the journey to becoming a better runner is as rewarding as the finish line itself.

Attendees also got a closer look at ASICS’ latest performance gear—engineered to support runners in every stride. With a focus on innovation and functionality, these new releases will play a key role in helping participants prepare both physically and mentally for the challenge ahead.

October may still be a few months away, but the energy at Glorietta signaled that the countdown has officially begun. Registration details for the Meta: Time: Trials Philippines 2025 will be released soon, and with limited slots expected to fill quickly, now is the time to lace up and start training.

The road to Vermosa starts now. Whether you’re chasing speed, endurance, or simply a sense of accomplishment, the ASICS Meta: Time: Trials offers the perfect platform to outrun your limits and be part of something truly transformative in the world of running.

*Cover Photo/Thumbnail Photo from Buzz Beat Media