Latest Posts

bible 3

Applying the Ten Commandments to Modern Life

bible 2

The Fruits of the Holy Spirit in the Bible and Daily Life

boys

Sanctus Real Steps In to Headline Canadian Tour After Newsboys Exit

David Washington Named New Ambassador for Tom Ford

Screenshot

SHARE

Tom Ford has unveiled John David Washington as the face of its latest fragrance, Bois Pacifique, marking a new chapter in the brand’s legacy of luxury and sophistication. Known for his commanding presence on screen, Washington brings his signature intensity and authenticity to the campaign, which explores the connection between self-discovery and nature.

Shot in the breathtaking landscapes of Big Sur, California, the campaign captures Washington on a journey of introspection, seamlessly blending cinematic storytelling with the essence of Tom Ford’s refined aesthetic.

Image: Photo from Instagram of tomford

The visuals, directed by acclaimed photographer David Sims, depict Washington navigating winding coastal roads, pausing amid towering redwoods, and immersing himself in the natural world. The campaign’s narrative—a man reconnecting with his inner self through the power of nature—mirrors the fragrance’s ethos of bold, unfiltered expression.

Bois Pacifique is a tribute to the untamed beauty of the Pacific coast, crafted with a sophisticated blend of woody and spicy notes. Sandalwood, cedar, and oakwood form the fragrance’s foundation, evoking the deep, earthy aroma of a forest at dawn.

Image: Photo from Instagram of tomfordbeauty

These classic elements are enhanced by exotic additions such as cardamom, akigalawood, and turmeric, creating a warm yet invigorating scent profile. The inclusion of akigalawood—a modern fragrance molecule derived from a fermented process—demonstrates Tom Ford’s commitment to innovation and sustainability.

As the 133rd fragrance in the Tom Ford Beauty collection, Bois Pacifique continues the brand’s legacy of olfactory excellence. With male consumers now accounting for half of Tom Ford’s fragrance revenue, Washington’s appointment signals the brand’s dedication to engaging a sophisticated, modern audience.

Image: Photo from Instagram of tomfordbeauty

John David Washington, son of legendary actor Denzel Washington, has forged his own path in Hollywood, earning critical acclaim for roles in BlacKkKlansman, Tenet, and Malcolm & Marie. His ability to convey depth and emotion made him a natural fit for the Bois Pacifique campaign, which required more than just a polished appearance—it demanded a performance that resonated with the brand’s essence of self-assured masculinity.

Image: Photo from Instagram of tomford

Washington himself embraced the campaign’s vision, describing the experience as “filming a movie-slash-documentary.” The organic approach to storytelling, combined with the raw beauty of Big Sur, allowed him to fully embody the character of a man rediscovering his artistic spirit. “We didn’t fake it. We were there, in the natural locations, which a lot of studio films don’t even do,” he noted.

Image: gq.com

Tom Ford’s selection of Washington as its new ambassador reflects a shift toward a more narrative-driven approach to luxury branding. The campaign is not just about selling a fragrance—it’s about evoking a mood, an experience, and a lifestyle. Through Washington’s portrayal, Bois Pacifique becomes more than a scent; it is a symbol of renewal, confidence, and the enduring allure of nature.

With this campaign, Tom Ford once again proves why it remains at the forefront of the fragrance industry, seamlessly merging timeless elegance with contemporary storytelling.

*Cover Photo/Thumbnail Photo from Instagram of tomford

RELATED ARTICLES

bible 3

Applying the Ten Commandments to Modern Life

Modern life may be fast-paced and digital, but the timeless wisdom of the Ten Commandments remains as relevant as ever. More than ancient rules carved...
bible 2

The Fruits of the Holy Spirit in the Bible and Daily Life

The Christian life is not merely defined by belief—it’s revealed in the fruit it bears. Much like how a designer’s collection reflects their creative vision,...
boys

Sanctus Real Steps In to Headline Canadian Tour After Newsboys Exit

The revival nights tour is getting a meaningful refresh. Christian rock band Sanctus Real has officially stepped in to headline the Canadian leg of the...
puma

PUMA UNVEILS VELOCITY NITRO™ 4, ENCOURAGING YOU TO EXPERIENCE THE WAY RUNNING SHOULD FEEL

PUMA has today revealed the Velocity NITRO™ 4, the latest instalment in its much-acclaimed Velocity series. The most versatile of PUMA’s running line-up, Velocity NITRO™...
bible 1

Giving Up Revenge: What Scripture Teaches About God’s Justice

The world often glorifies the idea of revenge through films, music, and modern culture, but Scripture presents a radically different response: surrendering vengeance and trusting...
israel 1

Why Supporting Israel Isn’t Optional Anymore: The Reality from Tel Aviv

What once stood as a glittering symbol of innovation and nightlife on Israel’s Mediterranean coast, Tel Aviv now echoes with sirens instead of music. The...
bible 3

Applying the Ten Commandments to Modern Life

Modern life may be fast-paced and digital, but the timeless wisdom of the Ten Commandments remains as relevant as ever. More than ancient rules carved...
bible 2

The Fruits of the Holy Spirit in the Bible and Daily Life

The Christian life is not merely defined by belief—it’s revealed in the fruit it bears. Much like how a designer’s collection reflects their creative vision,...
boys

Sanctus Real Steps In to Headline Canadian Tour After Newsboys Exit

The revival nights tour is getting a meaningful refresh. Christian rock band Sanctus Real has officially stepped in to headline the Canadian leg of the...

Don't Miss

Screenshot

Support Israel: Key Contact Numbers and Websites

Screenshot

As Iran Strikes, Israelis Turn to Prayer in Bomb Shelters

israel final

God’s Promise of Protection Over Israel in the Bible

Screenshot

End Times Prophecy: Which Nations Will Come Against Israel?