BUZZ BEAT MEDIA

The Mall Atrium turns into a Marvel-inspired play zone with collectible  blind boxes, interactive builds, and fun photo moments. 

Marvel fans have a new reason to visit Eastwood City as Marvel Mania: Spider-Man Takes Over brings collectible builds, interactive displays, and action-inspired play to the Eastwood Mall Atrium until July 12. 

The pop-up invites mallgoers to explore an immersive setup filled with Marvel-themed displays, interactive Build & Play areas, collectible finds, and photo-ready corners that bring Spider-Man and other fan-favorite heroes closer to the community.

Build, Battle, and Collect

At the center of the activation is Keepplay’s Marvel toy collection, featuring buildable and collectible figures inspired by some of the most recognizable characters from the Marvel universe. Fans can discover Super Armor Blockman figures featuring Iron Man, Spider-Man, Captain America, Thor, Black Panther, Ultron, and other heroes and villains in dynamic designs made for play and display.

Collectors can also check out the Marvel Super Armor Brick Figure Flipfun line, a blind-box series that adds surprise and excitement to every purchase. Each box includes one character figure, a display base, an instruction manual, and a character card. The series features three rarity tiers, including Regular Edition, Lucky Edition, and Crystal Edition, giving fans an extra reason to build, collect, and complete the lineup.

Spider-Man Takes the Lead

The pop-up also puts the spotlight on Spider-Man through the Marvel ZERO Mini Figure Infinite Edition Vol. 1, a Spider-Man Universe-inspired collection featuring nine characters to collect. Designed with high articulation, authentic character details, effect parts, accessories, and display bases, the series highlights different versions of Spider-Man and their signature styles.

From classic Peter Parker and Miles Morales to Symbiote Suit Spider-Man, Scarlet Spider, 2099 Spider-Man, Iron Spider-Man, and other web-slinging variants, the collection gives fans a closer look at the many sides of one of Marvel’s most beloved heroes. Select figures also come with dynamic accessories such as web effects, glider pieces, debris effects, support stands, and action-inspired display parts.

Builder’s Gauntlet Raises the Stakes

The action went beyond the display as Builder’s Gauntlet, held last July 5, challenged participants to build with speed, focus, and creativity for a chance to win up to P8,000 worth of Keepplay toys. The activity added a competitive twist to the pop-up, giving participants a high-energy moment to test their skills, join the fun, and bring home hero-worthy prizes. 

A Place for Play 

At Eastwood City, wonder lives in shared moments of play. It continues to bring families, fans, and young creators together through experiences that inspire imagination and make beloved characters feel more alive. 

For updates, visit megaworld-lifestylemalls.com or call (02) 8462-8888.

*All Photos from megaworld-lifestylemalls