BUZZ BEAT MEDIA

Source: PR Newswire · CJ Foods · View original release

• Co-hosted with the Korea Fisheries Association, Cuisine.K’s hands-on program introduced Vietnamese consumers and aspiring culinary talent to the diverse ingredients, techniques and flavors of Korean seafood.

HANOI, Vietnam, Oct. 29, 2026 /PRNewswire/ — CJ Foods’ Korean cuisine talent discovery and development platform, Cuisine.K, successfully hosted a K-seafood cooking class in Vietnam. The program was designed to introduce Vietnamese consumers and future culinary talent to the diverse ingredients, cooking methods, and flavors of Korean seafood.

Co-hosted by CJ Foods and the Korea Fisheries Association, the program was designed to expand awareness and hands-on appreciation of Korean seafood ingredients and dishes among global audiences.

The program was held on October 22 at Thang Long University in Hanoi for students, followed by cooking classes for local consumers and creators on October 24 and 25 as part of the Dol Dam Gil (돌담길) event at the Embassy of the Republic of Korea in Vietnam.

At the Thang Long University session, Chef Chan-yang Lee, a Cuisine.K alumnus and a contestant on Netflix’s Culinary Class Wars, participated as the lead chef. He demonstrated two dishes: fried gim rolls and grilled abalone with gim sauce, showcasing the versatility of Korean gim (seaweed) and abalone. Through the demonstration, students gained a deeper understanding of Korean seafood ingredients and explored how they can be creatively incorporated into contemporary cuisine.

Cooking class participant Pham Quynh Anh said, “Gim is a familiar ingredient that I enjoy regularly, but I was glad to learn new ways to use it, including how to make sauces with it. I was especially excited to try abalone for the first time and learn everything from how to prepare it to how to cook it. It was a truly interesting and special experience.”

After the October 22 cooking class, a K-seafood cooking competition was also held with student participants. Chef Lee and Chef Jun Hyuk Chi, who runs Korean fine dining restaurant Onvit in Hanoi, served as judges. The students presented original dishes using K-seafood, and jeonbogjug (abalone porridge), created by Team Yori Jori (Trần Thanh Huyền, ào Thị Minh Ánh, and Đỗ Kim Ngân), took first place.

During the Dol Dam Gil event held on October 24 and 25 at the Embassy of the Republic of Korea in Vietnam, Chef Lee and Cuisine.K alumni chefs led hands-on cooking classes for local consumers and creators. Participants prepared abalone gim noodle spring rolls, a dish combining Korean seafood ingredients with familiar Vietnamese culinary traditions. The experience highlighted how Korean seafood can be adapted to local food cultures and incorporated into everyday cooking.

“It was a meaningful opportunity to showcase the diverse appeal of Korean seafood to Vietnamese consumers and aspiring culinary talent in collaboration with the Korea Fisheries Association,” said Sang-myeong Kim, Project Manager of the Hansik 245 Team at CJ Foods. “Through Cuisine.K, we will continue to discover and nurture Korean culinary talent while expanding opportunities for consumers around the world to experience and enjoy K-food culture as part of their everyday lives.”

Cuisine.K is CJ Foods’ platform for discovering, developing and connecting Korean culinary talent with audiences around the world. Moving beyond simply raising awareness of K-food, the initiative focuses on helping global consumers experience Korean cuisine in practical and repeatable ways through chef-led cooking classes, pop-ups, competitions and other interactive programmes. By supporting chefs at different stages of their careers and enabling them to communicate the flavours, techniques and cultural context of Korean cuisine, Cuisine.K aims to help K-food evolve from a cultural trend into an everyday choice for consumers worldwide.

About CJ Foods

CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from food ingredients and frozen/chilled foods to appetisers. Established as Korea’s first sugar manufacturer in 1953, CJ Foods has grown to become the country’s largest food company. Today, it is leading the global food industry with its renowned Korean food brand, bibigo™. The company operates in multiple regions worldwide including South Korea, Southeast Asia including Vietnam, the U.S. (as CJ Schwan’s), Japan, China, Europe, and Oceania.

For more information, visit https://cjfoods.com.vn/bibigo/