BUZZ BEAT MEDIA

WHO: Happie, Singapore’s homegrown water purifier brand, is celebrating its third anniversary
with a seven-day pop-up at Jewel Changi Airport from October 13 to 19, 2025. The celebrations
will culminate on Saturday, October 18, 2025, with a special appearance by Singapore’s queen
of the screen, Zoe Tay, who will host an intimate sharing session before joining the grand prize
giveaway. Popular YES 933 DJ Chen Ning will emcee the finale programme, adding energy with
a live Q&A where audience members can win the ‘Happie Air Purifier Marshmallow Series’
(worth $359 each).

WHAT: The pop-up will feature a giant ‘Miracle Water Purifier’ installation, inspired by the iconic
HSBC Rain Vortex, creating a striking backdrop for interactive experiences. Visitors can look
forward to engaging in Q&A sessions with prizes and photo opportunities with 3D hot-and-cold
water installations.
As part of the festivities, the public is invited to take part in Happie’s Pop-up Insta-Giveaway,
running from 13 to 19 October 2025 at Jewel. To enter, visitors simply need to snap a photo with
the ‘Miracle Water Purifier’ mega installation, upload it to Instagram with the hashtag HappieTurns3, and stand a chance to win the flagship Happie Miracle Water Purifier valued at S$4,088. Submissions close on October 19, and the winner will be announced on October 27,
2025, via Instagram.

The highlight of the celebration takes place on 18 October 2025, when Zoe will host the Grand
Car Giveaway. One lucky customer who purchased any Happie Water Purifier between 3
March and 4 October 2025 will drive away with the Dongfeng Box EV by Volt Auto, a premium
electric vehicle worth over S$90,000, and the world’s first to feature Mach Power 10-in-1
Technology.

WHEN: The activation runs from October 13 to 19, 2025, from 10:00 AM to 10:00 PM. The
grand finale on 18 October will feature Zoe Tay’s sharing session in the early evening, followed
by interactive activities, before the highly anticipated car prize announcement around 6:30 PM.
WHERE: All activities will be staged at Jewel Changi Airport, Level 1, South Canyon.

WHY: More than a birthday celebration, Happie’s anniversary activation reflects the brand’s
mission to make healthy living simple and accessible. Positioned as a lifestyle choice that
blends wellness, design, and everyday convenience, Happie is choosing Jewel as the stage to
connect with families, shoppers, and travellers. The partnership with Volt Auto further elevates
the event, with the Dongfeng Box EV prize reinforcing Happie’s promise to reward its community
with both innovation and luxury.

HOW: The Pop-up Insta-Giveaway is open to everyone. Visitors are welcome to explore the
installations, express their creativity, and join the session with Zoe Tay on 18 Oct, where prizes
will also be given out during the Q&A.

To qualify for the grand prize draw of the Dongfeng Box EV, customers need to purchase any
Happie Water Purifier model (Joy, Dream or Miracle) during the campaign period. The winner
will be announced at the finale on 18 October. While attendance adds to the excitement, it is not
required, as Happie will personally reach out to the winner if they are not present.
You can stay updated on Happie’s giveaway via the official website, or by following Happie on
Instagram, Facebook and TikTok.
*Giveaway terms and conditions apply. Full rules and eligibility details are available on the
website.

MEDIA CONTACTS: For more information, please contact Diva Sangkala at
[email protected] or Sharifah Nur Sakinah at [email protected].

*All Photos from Happie